You may not appreciate it, but your potential customers are overwhelmed by literally hundreds of advertisements coming from all kinds of media every single day. Because of this many members of the public have become very ‘immune’ too many forms of advertising; they simply do not notice it. As a direct contradiction this has had a very positive effect on leaflet distribution for Thurrock and other towns in Kent.
We now live in an electronic age and the old-fashioned personal touch of leaflets has actually become a very attractive advertising opportunity. And by attractive we mean that it is something people can actually hold in their hands and examine. For many people of any age, but in particular the computer generation this is real human contact.
This may well still end up with the leaflet being tossed away, but there is an incredibly high 88% chance the reader will now be aware of who you are and what you do. Even if this does not give you direct business today it does significantly increase your visibility in the local area.
Then of course there are those who will be interested in the service or goods you are promoting. Statistics show that on average a massive 18% of those receiving properly targeted leaflet distribution in Thurrock will make contact with the business.
These impressive rates of response can even be greatly increased by making use basic coupon or voucher incentives being worked into the leaflet. These types of leafleting campaigns more than often result in people actually saving the piece of paper for future use. The reason is pretty obvious, in that they now have a reason and an incentive to hold on to the leaflet and make use of it.
The advantage of this type of leafleting is that the piece of paper now has an actual cash value. It is something that a person can hold in their hand and is a five pound note or even much more in terms of its actual value. So if they have an interest in what you do they would no more throw the leaflet in the bin than they would a £ 20 note.