It is fair to say that most local businesses do not have huge marketing budgets and as such need to be very effective with any money they spend on advertising. Many small businesses may also view leaflet distribution as a poor replacement for ‘real’ advertising.
And if we are honest, leaflet distribution which is not carried out without a lot of planning and forethought is a poor replacement for ‘real’ advertising. But for many businesses a well-planned, cleverly devised and professionally executed High Wycombe leaflet distribution campaign can be astonishingly effective.
Many local businesses, for example, take-away’s can benefit more from leaflet distribution than any other form of advertising including newspapers, local radio and even local television advertising. For many small businesses which are locally based their target audience lives within a very small radius.
There seems little point in advertising in newspapers and on the radio to the entire area if 90% of your business either walks to your establishment or drives there in three of four minutes. If your business is very localised then this calls for a very localised advertising campaign.
Easily the most effective and direct localised form of advertising is leaflet distribution. This type of publicity reaches out directly to the very people you want to contact. It does not waste your budget contacting people who would not travel for 30 minutes for your particular type of business.
So leaflet distribution in High Wycombe can be very localised to a particular area or it can target the entire town, certain types of people, specific age groups, a single sex, or any other variation that may allow your business to make contact with the exact people who will come and spend money at your business.
If you think that your business could benefit from professional leaflet distribution contact us now to see how we can assist in getting you in touch with your potential customers.