If you think about it you have ample evidence that this is actually true. If you just think how many times you have been propositioned with a leaflet and you have glanced at the front, seen nothing interesting, flicked it over to see there is nothing on the back and screwed it up and throw it away. That is the length of time you have available to you to grab your audience and get them interested.
Perhaps the worst offenders are the local takeaways, cheap is often the way to go with these businesses when it comes to the quality of the leaflets they distribute in Amersham. They just throw in the first special offer they thought of, add their menu, have it printed on the cheapest see-through paper available and off they go.
There seems to be no consideration of what image they are projecting to their potential audience. Having a cheap and ill-conceived leaflet campaign in Amersham says to the local community “we don’t really care, cheap and nasty paper means cheap and nasty food, and if we push out hundreds of these leaflets someone will buy something”
A leaflet should be a representation of your business and should clearly imply the standards you are trying to project, which should never be cheap and nasty.
To make a leaflet distribution campaign actually work effectively and bringing the results you need to employ a professional company to manage every aspect of creation and distribution. Our company has nine years behind us in this business, and offers,
GPS tracked distributors, in-house trained distributors, we do not cut corners, we deliver all the leaflets and are reliable, honest and trustworthy. This is why a campaign managed by us will actually work.