Ride With Distribution Supervisor

Want to see the quality of our door to door leaflet distribution? Ride with our distribution supervisor so you can see the campaign being delivered first-hand.

Experienced and trained distributors

All our distributors are recruited and trained in-house. This allows us to pick people who are able to deliver your campaign without errors and with a high level of accuracy.

Campaign Report

Once your door to door leaflet delivery campaign is complete, we will provide a full report so you know where your leaflets have been delivered to and when.

How we plan your door to door leaflet distribution campaign

Target Audience

A target audience is a group of people who have been identified as potential customers for a business. Target audiences share demographic characteristics such as, but not limited to:

• Age
• Gender
• Location
• Profession

As a business, identifying your target audience can help you craft marketing strategies and define your core customers. Rather than wasting money and resources trying to cater to every consumer, defining a target audience allows for more intentional and personal outreach to those who are most likely to buy your product or service.

Location(s)

As an element of audience targeting, location helps you to narrow in on your area of focus. Use the appropriate postcodes to reach out to customers in areas that are highly likely to respond positively to your message.

Quantity

After deciding on who is your audience and where they are located, we have to sit down and see how much can be allocated to the campaign efforts. How many residences or shops are we talking about, how many staff members should be in the field and how do we design what the audience prefers?

Design(s)

The design is determined by the perspective you want the audience to have of your business and of course, what the audience likes. It is all about balance. We also look at the design aesthetics such as colour, font, font size, image and call to action.

Print

We print your leaflets on the best quality paper. We advise on the best size and style as per your audience. Do not fret, everything we have is budget-friendly.

Type of distribution

Depending on your campaign goals, we will distribute your leaflets via different channels. It can be via direct mail for businesses or even door to door to drops.

Frequency

Drip effect marketing strategies demonstrate that the greater the frequency, the greater the response.

Evaluation

Your campaign does not end once we are done with the distribution. We also give you a campaign report that acts as feedback as to what could be improved. We receive alot of useful feedback from the field

Why Choose LDT for your door to door leaflet distribution campaigns?

Precise Targeting

Our distribution zones are subdivided into postcode districts with rounds at the street level, allowing you to target specific households.

Professional Design & Print

Your one-stop-shop for design, artwork, and printing services, in addition to our professional door to door leaflet distribution service.

GPS Monitoring

We can track the delivery of every distribution using specially designed GPS route logging devices, giving you peace of mind.

Constant Monitoring

Our only adult deliverers are carefully monitored by our in-house backchecking systems, which we have developed over the course of our 30 years in business.

Service of Local Distribution

We provide an expert and highly professional door to door leaflet distribution service to promote your company to selected residential households.

20+ Years of experience in the industry, the Leaflet Distribution Team is the South East’s and the UK’s leading door to door leaflet distribution company.

No-cost marketing consultation

We offer free consultations to assist you with your leaflet distribution campaigns. No need to feel over whelmed, we will guide you on what you should do.

Dedicated Account Manager

Please contact us today for more information on how shared leaflet distribution can help you maximize your marketing effectiveness. One of our experienced account managers will be on hand to assist you with campaign planning, including selecting the most relevant areas through demographic targeting.

Types of Door to Door Leaflet Distribution Campaigns

Solus door to door Leaflet Distribution

When your leaflets are delivered independently, they are not competing with marketing materials from other companies.

Although solus leaflet drops are more expensive than shared or selective distribution, they have the advantage of being more noticeable. People are more likely to engage with single leaflets, and with Solus, you don’t have to worry about your flyers getting lost in the shuffle.

You also have more flexibility with delivery dates and what mail you want fulfilled with Solus delivery.

Read More on Solus Distribution

Shared Door to Door Leaflet Distribution

The most common letterbox marketing strategy is shared distribution. This allows you to deliver leaflets alongside non-competing leaflets in locations of your choosing. As a result, shared delivery costs less than Solus leaflet drops.

However, despite being more cost-effective, shared leaflet drops offer less flexibility, so you may need to adjust your campaign and delivery schedule accordingly. At LDT, we always advise on the  best practices for your specific campaign.

Read More on Shared Distribution

Selective Door to Door Leaflet Distribution

Selective campaigns provide a more thorough and targeted approach to door to door leaflet distribution. You have a lot of control over what is delivered and when and you can target audiences based on specific criteria with selective drops.

We assist clients in mapping and surveying specific addresses, streets, postcode areas, and property types, as well as recommending ideal targeted areas for selective leaflet drops.

Read More on Selective Distribution

Shared Distribution VS Solus Distribution

You’ve probably heard of solus distribution’ and’shared distribution,’ but you’re not sure which is best for your company. Here’s a quick recap:

Solus distribution is your company’s flyer going through each recipient’s letterbox on its own. The advantage is that no other flyers draw attention to themselves, but the main disadvantage is that it is much more expensive.

Furthermore, just because the distribution company you choose to deliver for you only puts your flyer through each letterbox does not stop other companies from doing the same.

Shared distribution means that your leaflet is distributed alongside several other leaflets. Most distribution companies will not combine competing businesses, but some will. The main advantage of shared distribution is that it is less expensive than sole distribution.

Door to Door Leaflet Distribution Campaigns We Offer

When booking your leaflet distribution campaign with the Leaflet Distribution team, you have two options depending on how you want to promote yourself.

One Off Door to Door Drops

Everyone should test their marketing  and a one-time leaflet distribution is a good place to start. Once you’ve determined what works best in terms of the content, people and locations you’re targeting, your next step would be to expand on this and run regular campaigns to increase brand recognition and results.

Campaigns that are repeated

If you want a consistent flow of leaflets distributed for a set period of time, we offer the LDT contract rate solution, which allows you to save money by having your leaflets delivered every week for a period of 10 to 52 weeks.

Contract prices start at £50 per 1,000 leaflets (depending on location), with a weekly minimum distribution of 5,000 leaflets and a contract period of 10 weeks. Your leaflets will be distributed over an agreed-upon area at the lowest possible rate for quantities of 150,000 or more.

Your Door to Door Leaflet Distribution’s Next Step

If door-to-door leaflet distribution appears to be a good fit for your company, get started right away by contacting us.