Leaflets are a great way to promote your business. They’re relatively cheap to produce and can be distributed easily. But if you want your leaflet to be effective, you must ensure it’s the right size.
So, what size is a leaflet? Although there is no “one size fits all” answer to this question, you can follow some general guidelines.
Different Leaflet Sizes
When making a leaflet, it’s essential to know the sizes it comes in. The leaflet size will be based on the type of paper you use and how it will be delivered.
A4 Leaflets (210mm x 297mm)
The most common size for a leaflet is A4. This site is easy to produce and distribute, and it’s big enough to include all the necessary information without overwhelming the reader.
A5 Leaflets (148mm x 210mm)
If you want to save on printing costs, opt for an A5 leaflet. This site is half the size of an A4, so it’s great if you need to produce many brochures. However, you will need to be careful not to overcrowd the design.
A6 Leaflets (105mm x 148mm)
Another option for saving on printing costs is to go for an A6 leaflet. This size is a quarter the size of an A4, so it’s ideal if you want to produce many brochures. Again, be careful not to overcrowd the design.
DL Leaflets (99mm x 210mm)
If you want your leaflet to stand out, you can opt for a DL (“die-cut”) leaflet. This size is slightly smaller than an A4, but it has a unique shape that will make it more eye-catching.
The Best Leaflet Size for Your Business
Now that you know the different leaflet sizes, you must decide which is best for your business. Here are some factors to consider:
The type of business you have
If you have a small business, you might want to use a smaller size like A5 or A6 to save on costs. Alternatively, if you have a luxury brand, you might want to go for a larger size like A4 to convey a sense of quality.
Your budget
How much are you willing to spend on printing? If you’re on a tight budget, opt for a smaller size like A5 or A6. You could go for a larger size like A4 or DL if you have more.
Your target audience
Who are you trying to reach with your leaflet? If you’re targeting businesses, you might want to go for a larger size like A4. If you’re targeting consumers, a smaller size, like A5 or A6, might be more appropriate.
Your distribution method
How are you planning to distribute your leaflet? If you’re handing them out, a smaller size like A5 or A6 might be easier to carry. If you’re planning to post them through letterboxes, choose a size that will fit.
The Importance of Choosing the Right Leaflet Size
As you can see, there’s a lot to consider when choosing the right leaflet size for your business. But it’s essential to get it right. The wrong size could result in your leaflet being ignored or thrown away.
So, take the time to consider all of the factors above before making your decision.
How thick is 250gsm paper?
The thickness of the paper is measured in grams per square meter (gsm). 250gsm paper is, therefore, 250 grams per square meter.
To give you an idea of how thick this is, standard copy paper is usually around 80gsm. So 250gsm paper is more than three times as wide.
This makes it ideal for leaflets because it’s sturdy enough to withstand being posted through letterboxes or handed out on the street.
Is B5 the same as A5?
B5 is a paper size that is sometimes used for leaflets. It measures 176mm x 250mm, slightly larger than A5 (148mm x 210mm).
So if you’re planning to print your leaflet on B5 paper, you might want to increase the font size slightly to ensure it’s still easy to read.
What is C5 paper size?
C5 paper size is 162mm x 229mm, slightly smaller than A4 (210mm x 297mm).
This makes it a good choice for leaflets because it’s easy to fit into a standard envelope. It’s also a popular choice for direct mail campaigns.
What GSM is good quality paper?
Paper thickness is measured in grams per square meter (gsm). The higher the gsm, the thicker the paper.
For leaflets, we recommend using 250gsm paper. This is thick enough to be durable but not so thick that it’s difficult to fold.
Do you need special paper for the flyers?
No, you don’t need special paper for flyers. However, we recommend using a thicker form, like 250gsm, to make your brochure more durable.
How do you know which paper size is best for your leaflet?
It depends on your preference and what will work best for your design. If unsure, it’s always best to ask your printer for advice.
Is A5 half the size of A4?
Yes, A5 is half the size of A4. A4 measures 210mm x 297mm, while A5 measures 148mm x 210mm.
This makes A5 a popular choice for leaflets because it’s easy to carry around and fits nicely into a standard envelope.
Final Thoughts
The bottom line is that there is no “right” answer regarding the size of a leaflet. It all depends on your business, your budget, your target audience, and your distribution method. Ultimately, the best way to find out what size works best for you is to experiment and see what gets the best results.
Still not sure what size is right for you? Get in touch with our team of experts at Leaflet Distribution Team, and we’ll be happy to help.
