If you are new to the print marketing world and asking yourself ‘what is leaflet distribution?‘, you are definitely in the right place.
Leaflet distribution is a very effective marketing tool used extensively by companies and organizations to promote themselves.
Leaflets can be distributed door to door through potential customers’ letterboxes, displayed in business premises and placed directly into the hands of individuals.
In this globally connected high-speed digital and social media world it is easy to overlook leaflets and view them as a relic of a bygone age.
However, to do so could be a big mistake. A leaflet distribution campaign is still a powerful way of creating and increasing awareness of who you are and of bringing in new customers and increasing sales.
Leaflets are visually exciting, low-cost and present useful information in a concise way that grabs attention.
According to research carried out by the Direct Marketing Association (DMA) 89% of consumers remember a leaflet or flyer coming through their letterbox and 45% keep leaflets in a drawer or on a noticeboard.
This compares to 81% of people who don’t pay any attention to newspaper and magazine adverts.
#1 – How it Works.
A successful leaflet distribution campaign is comprised of two fundamental elements. It starts with a well-designed leaflet that is professionally printed and has a focused message, an eye-catching design and a powerful call to action.
Then comes distribution which involves employing professional and trustworthy people or a respected agency to deliver every leaflet without rips and creases.
You can also pound the streets yourselves or let the postman deliver your leaflets for you. Larger companies tend to have contracts with the Royal Mail or
Leaflets can be delivered to front doors, inserted in local papers and left in places with a lot of foot traffic where people are likely to see them and take one.
#2 – The Purpose of Leaflet Distribution.
Primarily, leaflets are used to promote businesses, services, products, events, and offers.It’s all about visibility and making a connection.
The more people see and get to know about you the greater the chances that some will want what you’re offering. It’s not only the internet that can create a buzz.
There are several reasons why leaflets are still very effective:
• They are cost-effective.
• They can deliver your message to a targeted audience.
• They can reach your ideal customers in their homes. Your leaflet is not an annoying advert in the middle of a magazine article or an irritating sketch on the radio. It is a well-designed piece of paper that consumers can look at when they’re ready to.
•Consumers like to have something they can get their hands on. There’s no chance of leaflets ending up in a spam folder or being deleted.
#3 – Who Uses leaflet Distribution?
Leaflet distribution has proved itself time and again which is why businesses of all shapes, sizes, and industries have it in their marketing toolbox.
The humble leaflet is particularly popular with estate agents, fitness centers, restaurants, garages and other small businesses that can market to homes in their area. It’s ideal for new ventures to announce they are ready for business.
Meanwhile, established businesses can use leaflet distribution to publicize a special promotion or to give money-off coupons as a way to get more customers to walk through their front door.
#4 – Making an Impact.
Leaflet distribution is still popular and can yield impressive results. It’s a simple, affordable and effective way of creating an impact with an audience and calling them to action.