Looking for the most effective way to distribute flyers? That is exactly what we are going to cover today so read on!
If you’re trying to kickstart a new business, or if you’re trying to get people interested in a product or service that you’re offering the most important thing is to make sure you get the word out.
When it comes to getting people to recognize who you are and what you’re doing there are all kinds of ways that it can happen. You could try cold calling, but that tends to have negative connotations.
You could try sending emails, but they tend to have a low open rate. The way you can use to get some of the best results, is actually to distribute flyers. But what’s the most effective way to distribute flyers?
Effective Ways to Distribute Leaflets Door to Door
First on the list is distributing leaflets door to door. In order to be most effective at this you’re definitely going to need to pay attention to what you’re doing and just how you’re going about it.
For example, you’re going to want to start by considering where you deliver. Which neighborhoods are going to be the most effective for your business? You’ll want to look at a map to make sure you know who is near enough to be interested in your product or service.
You can also hire a team to take care of delivering the flyers directly to each person’s letterbox as well. Solus takes care of distribution of 5,000 or more leaflets in your desired area.
It’s great because you’re also guaranteed to be the only leaflet they’re distributing at that time. That makes it more likely that someone is going to look at your leaflet and make a decision about whether they’re interested in what you have to offer.
Effective Ways to Distribute Leaflets Hand to Hand
When it comes to distributing leaflets by hand you’re first going to want to look at where to distribute. Similar to distributing door to door, you want to be in an area where people are going to be interested in what you have to offer.
What’s different here is you can target different types of people based on where you’re passing out flyers. If you’re looking for people with pets you might want to pass out flyers near a pet store. If you’re looking for those with high end taste you might want to opt for a store that’s higher end.
Next, make sure you actually talk to the people you’re handing the flyers to. You might not have the time to have a long conversation, but you’re definitely going to want to mention who you are, what your business is and how it can help them.
These few things are going to make them more likely to look at the flyer you’re handing them. After all, you want them to pay attention and remember you. The more personable you can be the better off you’re going to be in the long run.
Effective Ways to Distribute Leaflets Business to Business
Businesses are going to give you more flexibility but they’re also going to give you a little bit more work. Chances are you only want to distribute to businesses within a specific geographic area.
But you also don’t want to pass them out to every business because they might not all be your target audience. Of course, the other option is to drop off flyers at a business that people can pick up.
This is great if you have a complimentary service to what the business provides.
When you’re dropping off flyers for the business itself you want to talk to them about your products and services. Let them know what you’re doing and how they can use that service to improve their own business.
Chances are they’re always looking for ways to make their business better and if you can help with that they’re likely to take a closer look at your flyer. With a business the stress is always going to be on how you can help them, so make sure you know that going into the process, rather than trying to come up with benefits when you arrive.
Effective Ways to Distribute Leaflets on Cars
When it comes to distributing on cars the best thing you can do is get a team together. Focus on specific areas within your town or the surrounding area. From there, you can go in a couple different ways.
You can roll leaflets and slid them in the door handles of the vehicles or you can keep them flat and put them under the windshield wipers on the car. Either way, they’re going to be highly visible and easy for someone to read. In fact, they’re going to have to at least look at the flyer before they can get in their vehicle, so you’re getting a guaranteed audience.
When you do distribute these leaflets you’re not going to have a whole lot of control over who gets it. You don’t know if the person receiving the flyer is from your target area or just visiting. You don’t know if they’re your target demographic or not.
All you’re seeing are their vehicles and that means you could end up with a lot of people who aren’t really your target, but maybe they know someone who is. With car delivery you’re going to have a large group to distribute to in one small location however.
When it comes down to it, there are plenty of great ways that you can distribute your flyers and there are a whole lot of different options for targeting the right people.
Whether you want to pick and choose your target market or you’re looking to get your name out there as much as possible, you’re going to find the most effective way to distribute leaflets for your business.
Even better, you can try out multiple different options and you can see which ones actually give you the best results. You might be surprised how it all turns out.