This article will cover leaflet distribution success rates and ways to improve your campaign's return on investment. If you are here now, be sure to connect with us on twitter too and share your thoughts with us about your leaflet distribution success rates.
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Are you looking for ways that you can increase the success of your leaflet distribution? Maybe you’ve tried it before and it just didn’t work out that well. Maybe you’ve never tried leaflet distribution before but you want to make sure that you have the best launch you can.
No matter where you stand on the process, the key is going to be using these tips and tricks to jump start the whole thing. You absolutely can turn your business into a bigger success with leaflets and you absolutely can have a successful campaign, you just need to know what you’re doing.
Typical success rates
When it comes to the standard success rates, also known as response rates, you can expect to get approximately 79% of people to keep, pass along or glance over your leaflet. The average response rate (number of people who respond to your leaflet) of a leaflet drop campaign is between 1% and 2%.
That might not sound like a large number but with the affordability of leaflet distribution and with a few tweaks you can definitely expect a good return on investment from your campaign. So, how are you going to make sure that you have even better results and better success than the average?
Ways to increase response rates
There are a number of different options to increase your success rates so we’re going to start with the best of the best. Each of these is going to make it easier for you to get your message out to the right people and will help you to better achieve the level of response that you’re looking for.
It’s important you don’t get too optimistic, especially since typical response rates are so low, but you can absolutely see an increase in response by at least a couple of percentage points if you know what you’re doing.
1. Deliver Door to Door
One of the first things that you should be doing is delivering your leaflet door to door. This allows more people to see it and it makes sure that you’re passing it out in the right area. After all, with door to door distribution you get to choose the target area and you can focus on areas that you would like to work in.
This makes sure that you aren’t sending information to people that you can’t actually help, even if they were interested in what you had to offer. This type of distribution makes it really easy for people to find out about you.
2. Target Your Audience
Pay attention to who your target audience actually is. By evaluating who would be interested in buying your product you’re going to have a much better chance of getting a return on your investment of flyers. After all, the more interested people you send out to the more likely they’re going to respond.
Just make sure that you aren’t getting too specific about who that target audience is. You could find yourself with a very small group of people to actually send out your information to and that’s not going to help you. Try keeping the audience broad enough that you can send out to a large group of people.
3. Use Multiple Delivery Methods
Don’t settle for only one method of delivery when you are passing out flyers and leaflets. You want to make sure that you have several different methods because this is going to get your information out to even more people and different groups of people.
Not to mention, even if you get that message to the same people every time you’re going to give them more access to your brand and a bigger impact because they continue to see your brand everywhere they look. That’s definitely going to make it easier for them to see why you’re a good fit for them.
4. Make it Easy to Read
Anything that you produce for your potential customers (or current customers) should be simple for them to read. They should be able to quickly and easily skim it over and get the idea of what you have to offer them.
Then, they should be able to read it more thoroughly get all of the information they need to know what you’re offering and how they can get in touch with you in order to get it or to find out more about what it really is or means for them.
All of this is going to make it easier for you to get the word out about what you have to offer.
5. Offer Something Real
Just sending out a flyer that tells people who you are is okay, but the best way to get people to respond is to make sure there’s something in it for them. It could be a coupon or a free item with purchase or even something special just for calling or stopping in.
These things are really going to get people to pay attention and they’re going to make people a lot more interested in finding out more about you. Everyone loves to get something for nothing, so if they can, they’re definitely going to take you up on that offer.
6. Create a Unique Contact
You want to know how successful you are, so you need to make sure that you have a unique method of contact that is only tied to that flyer or leaflet. If you do you’re going to know when people are reaching out. It could be a separate line on your phone, a different webpage, a specific email address or anything at all.
It just needs to be something you can differentiate from your normal contacts. That’s how you’re going to know that the person contacting you saw your leaflet and not that they saw some other type of your communication (or heard about you from a friend).
7. Time it Right
There are some good times to deliver leaflets and some not so good times. While going door to door means you’re going to get your leaflet to those people no matter what, it’s not always going to be a good time to do it.
If they’re getting the free paper or a lot of leaflets that day it’s generally not a good time to deliver yours. When they get a lot of random mail a lot of people tend to skim it over or ignore it completely and that means you could be getting less success than if you timed it for a different day than that free paper.
8. Go it Alone
We’re not talking about delivering the leaflets yourself, that can take a lot of time and energy away from the rest of your business. But you should definitely be looking at solus distributing.
This is going to make it easier for you to get attention because the people who deliver your leaflets are going to deliver only your leaflet at that time. This makes sure that people are really paying attention to you rather than seeing a lot of different pieces of paper in their letterbox at the same time.
9. Hire a Service
When you’re trying to go door to door or even pass out flyers hand to hand or elsewhere, you’re going to have a whole lot of time and effort into it. And that’s time and effort that you should be spending on other areas of your business.
So take a little time and find a high quality company that will help you get your leaflets out. The right company is going to have options that will make it easy for you. And they’re definitely going to get the job done right.
10. Check Your Options
Always make sure you know the options when it comes to delivering leaflets or doing anything that has to do with your business. You want to make sure that your customers and potential customers are getting the information in the best way possible. You also want to make sure that you have success overall.
So, take a look at what the company you’re considering has to offer and then make the decision about which things and which combinations are going to make the biggest difference for your bottom line. You might be surprised how much you can improve on your chances of contact.
When it comes down to it, there are a lot of different things that you can do to increase the success of your leaflet campaign. It’s all about making sure you take a look at each of these features and options. Then, make sure that you’re putting them into action. Your business, your launch, your product and everyone who works for you is counting on you to make this work and the general public is going to be counting on you to solve a need in their lives. Make sure you’re taking a closer look at all of these things to figure out how best to put them to work for you.