Leaflet distribution is a lot of work. It requires manpower and physical activity. The good news is, you don’t need to do it yourself because there are companies that can do it for you.
You don’t need to take some employees out of your office to do the leg work. You can use leaflet distribution services like ours so you can focus on your business.
There is no need to disrupt your flow of business just to hand out flyers and leaflets. We got you covered, we are ready to do the work for you.
Now we know leaflet distribution cost is a big factor to consider. Let us show you your options and how much does it cost to distribute flyers.
Door-to-Door Leaflet Distribution Cost
What better way to reach your potential customers than delivering your leaflets right at their doorsteps!
Door-to-door delivery gets your business information and what you have to offer right into the homes of your target audience.
During door-to-door distribution, the flyers are delivered through the front doors or in the letter boxes if no one is around.
This method has been used for so many years and has been in existence for a long time. It is an old but very effective marketing method that gets your business in front of your potential customer.
Two Types of Door-to-Door Leaflet Distribution
You have two options: solus leaflet distribution and shared leaflet distribution.
Solus Door to Door Leaflet Distribution
Solus door-to-door leaflet distribution will cost you around an average of £100 per 1000 leaflets. The cost varies depending on your location. This is not a cheap leaflet distribution option but it is also not too expensive. To be honest, the cost is worth all the benefits.
Study shows that 89% of people remember receiving a leaflet to their homes from a certain business. That is a very high rate of brand recall.
Meanwhile, 44% keep leaflets in their home for future use. Leaflets are very convenient for homeowners because should the need arise, they can easily find contact numbers and addresses.
The best thing about solus distribution is you do not have competition. You get a higher rate of brand recall and responses from the recipients.
Shared Door-to-Door Leaflet Distribution
If you prefer a low-cost option, shared distribution is a good choice. Your leaflet will be delivered door to door along with leaflets from other businesses.
Shared distribution cuts your distribution cost significantly. It can cost you around £40 to £50 per 1000 leaflets.
We, at Leaflet Distribution Team, make sure that your leaflets do not share distribution with competing companies. No one leaflet offers the same services. We also keep the shared spots to a maximum of three or four flyers.
Shared distribution may yield lower results than solus but it is still very effective. Shared leaflet distribution price UK gives smaller companies with low budgets to get the attention of their target market without breaking the bank.
Hand-to-Hand Leaflet Distribution Cost
Have you ever wondered why businesses still hand out flyers on busy streets despite modern options like online marketing?
Giving out flyers by hand is very effective because there is human interaction in the process. Leaflets are also tangible. A simple greeting while handing out leaders creates a connection between people which helps them remember the company and its products or services.
This method delivers your leaflets straight to the hands of your target market. That means your business is seen, heard, and remembered.
How much does it cost to distribute flyers hand to hand? On average, leaflet distributors charge an average of £15 to £22 per hour depending on the location. Most companies charge an hourly rate and not per 1000 pieces because it is hard to predict how many leaflets will be distributed. Different places have different foot traffic.
Business to Business Leaflet Distribution Cost
Like door-to-door distribution, business-to-business distribution can be done through solus or shared campaigns.
Again, the location matters and affects the flyer delivery cost. On average, solid distribution can cost around £100 per £1000 leaflets.
Shared business-to-business distribution can cut the cost in half or even lower. You can expect a slightly lower response rate if you are sharing the campaign with 3 or 4 companies but they are still very effective.
What’s Next?
Do you have any questions about the services above? Feel free to contact us and we’ll be happy to assist you with all your querries. If you don’t, have all your materials ready so we can discuss your design and start the process immediately.