Leaflet Distribution Team

How to Market a Small Business

Editorial Team


If you own a small, local business and you want to attract new customers then you might be struggling to think of the best ways to market it. Whilst you’ve heard that social media is a great tool for marketing, you might be cynical about how it’s actually going to translate into real-world customers.
This is completely understandable. A lot of digital marketing techniques are not actually that useful when it comes to gaining customers for a new business. For any brick and mortar business, whether it’s a hair salon, computer repair shop, a gym, garage or restaurant – the most important thing is attracting customers. As your business grows, you’ll attract repeat business and grow through word of mouth, but how do you build a good customer base to being with? Let’s look at how you can effectively market a small business

Reliable Ways to Market a Small Business

Attracting new customers for your business is not hard to do if you have the right approach. Below are 3 great ways to ensure that you attract customers for your business :-
Don’t Underestimate The Importance of Good Branding 
Have you ever drove past a restaurant and decided whether you’d want to eat there without ever having been inside? I’m sure you have. When people haven’t used your business before, the only thing they can judge it on is how it looks. Good branding will communicate what your business does and create a great first impression with potential customers. The cost of having your business branded will vary depending on who you go to. Whilst you can get your business branded very cheaply, it’s not recommended. The only adage ‘you get what you pay for’ is very applicable as far as branding goes.
Get a Website 
If you’re looking to attract local customers then you might wonder why you need a website. There are a couple of key reasons. Firstly – if your business has a physical presence then a lot of people might be intrigued and want to find out more about it such as the types of products and services you offer, prices and other important information. If you have a website then this is a perfect way to provide as much detail as you need on your business for anyone who’s curious.
The other key reason that it’s important to have a website is because it will enable people to find you online when searching for terms related to your business. For example, let’s say you have a hair salon in Kent. When you have a presence online, people searching for ‘hair salon in Kent’ or similar terms on Google, will be able to find your business. This is great for attracting new customers with minimal effort.
Use Leaflet Marketing
Leaflet marketing is often underestimated as a form of generating new customers for a business but it’s actually incredibly effective. No matter what type of business you have, leaflet marketing allows you to get the word out about your business in a way that’s very cost effective and easy to scale up.
At Leaflet Distribution Team we offer a comprehensive leaflet design, printing and distribution service. We specialise in helping small to medium businesses attract new clients in a way that’s cost-effective and easy to scale up. Check out the rest of our website for more details on our service, including prices.

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