Ever wondered how to hand out flyers effectively to get more out of your leafleting campaign? In this article, we cover the most effective strategies when it comes to handing out leaflets.
When it comes to getting the word out for your business you want to make sure you’re doing it in the right way, right? You want to make sure that as many people as possible like your product or service.
It’s not always easy, but if you know how to hand out flyers effectively you’re going to be much better off. So how do you do it?
Well, that’s all going to depend on just where you’re planning on passing out the flyers at. Train stations are going to be quite a bit different from a general street corner, after all.
What is hand to hand leaflet distribution
Okay, so you’re planning to hand out flyers but you’re not quite sure how. Let’s start with the fact that hand to hand leaflet distribution is probably going to be your best option. You’ll be able to see the people you’re giving flyers to face-to-face.
You’ll also be able to talk to them and pitch your products or services right then and there. All of that means you’re going to be giving flyers to people who are more likely to be interested in what you’re actually offering.
Now, it can take a lot of time out of your day to pass out leaflets to people personally (which is why you should consider hiring someone else to take care of that part for you), but it’s more likely to pay off in the long run.
How to hand out flyers effectively at train stations
First, let’s talk about the legality of passing out flyers at the train station. If you’re passing out flyers outside of the train station and off their property you may need to get permission from the local authority. This may require a license as well.
If you are outside the station but still on their property it is likely you will need permission from the local authority as well as the train station. Make sure that you talk to everyone you need to in order to get things done legally.
Finally, if you’re passing out flyers inside the train station make sure you talk to the owner of the train station to get permission. They should be the only ones you need to talk to.
Now, onto the idea of how to be more effective with your flyers. The most important thing is the timing. With a train station you want to target a time when most people are coming and going.
Pay attention to what time has a lot of trains coming in or heading out and try to be there an hour before. People will be in and out throughout that time and you’re more likely to catch large groups.
You’ll also want to make sure you watch the weather if you’re planning on delivering flyers outdoors. After all, no one is going to want to try talking to you or taking a leaflet if it’s raining all around them.
How to hand out flyers effectively on the street
When it comes to passing out flyers on the street it’s extremely important that you get permission from the local authority. Public streets are a great way to reach a whole bunch of people, but they’re also going to be subject to more restrictions and rules.
You may need to get a license in order to pass anything out directly on the street. You may also need to get permission from anyone whose building you might be standing in front of. Talking with the local authority will help you better understand these rules.
From there, you want to make sure you are keeping that pitch in mind. People walking down the street are busy and if you don’t catch their attention they’re going to walk right by you.
In order to be most effective you need to be willing to approach them rather than waiting for someone to come to you. You want to make sure the weather is good because no one wants to stop and talk when it’s raining or snowing.
Finally, you want to make sure you’re knowledgeable enough to answer any questions they might have. So if you’re going to outsource this job you want to make sure you fill the person in on the basics of what you do and why you’re the best choice.
How to hand out flyers effectively outside your shop
Okay, let’s say you already have a shop in a pretty good location and you’re ready to start passing out flyers there. It’s actually quite easy here because you already own the property, which means you have the right to do most anything you want.
You will need to talk with the local authority however to make sure you can pass out flyers where you want. This is especially true if you’re close to the road or in some specific areas of town. You’ll want to communicate your intentions ahead of time.
From there, pay attention to your goal. Do you want to bring in new people or are you only looking to target the people that are already coming into your store? If you’re only looking for those who were going to stop in anyway you can stand directly outside the door.
If you want to get new people in you have to stand closer to where they’re walking and be willing to approach them. Remember that pitch you worked on because you’re going to need it to get them to stop, take a flyer, and walk into your store.
When it comes down to it, you really want to make sure that you have a great quality flyer and that you have a great pitch. People are going to decide to stop and take a flyer in a very quick window of time so you need a way to catch their attention.
Then you have to get them interested enough that they think they might want to find out more. If your pitch isn’t interesting they won’t stop so start there, and then make sure your flyer is up to par to get them to take action.