Marketing mediums are getting more and more advanced by the day. With technology, marketers now have a plethora of options to choose from when it comes to marketing their products or services. However, even with all of these new marketing mediums, flyers remain highly effective.
There are many reasons for this – flyers are cheap to produce, they can be targeted to specific demographics, and they’re a physically tangible way to promote your brand. Plus, you can get creative with them!
6 Tips for Handing Out Flyers on the Street
If you’re thinking of using flyers as a marketing tool, here are some tips on how to be successful at handing them out on the street:
1. Make sure your flyer is attention-grabbing
This may seem like a no-brainer, but it’s important to make sure that your flyer is designed in a way that will catch people’s attention. Use bright colors, interesting fonts, and relevant images.
2. Keep it short and sweet
No one wants to read a long, drawn-out flyer. Get to the point and include only the most important information.
3. Highlight what’s unique about your product or service
What makes your product or service different from your competitors? This is what you should be highlighting on your flyer.
4. Include a call-to-action
Your flyer should have a clear call-to-action, whether it’s to visit your website, come into your store, or sign up for your newsletter.
5. Distribute them in high-traffic areas
To make sure people actually see your flyers, hand them out in high-traffic areas such as busy intersections or outside of popular stores or restaurants.
6. Smile and be friendly!
Last but not least, remember to smile and be friendly when handing out your flyers. People are more likely to take one if you’re friendly and approachable.
With these tips in mind, handing out flyers on the street can be a successful marketing strategy for your business. So go out there and start flyerin’!
Advantages of Handing Out Flyers
Now that you know how to be successful at handing out flyers, let’s take a look at some of the advantages of using this marketing medium:
1. They’re relatively cheap to produce.
Since flyers only need designing and printing, it is far more cost-effective and affordable to use them than other marketing mediums such as television or radio ads.
2. They can be targeted to specific demographics.
When handing out flyers, you have the opportunity to target a specific demographic that you think would be interested in your product or service. This way, you’re not wasting your time and money handing them out to people who are not likely to be interested.
3. They’re a physically tangible way to promote your brand.
One of the great things about flyers is that they’re a physical representation of your brand. When people see your flyer, they’ll have something to hold on to and remember you by.
4. You can get creative with them.
Since flyers are a physical medium, you have the opportunity to be creative and experiment with different designs, colors, and layouts. Get creative and see what works best!
5. They can be used in conjunction with other marketing mediums.
Flyers can also be used in conjunction with other marketing mediums such as online ads or social media campaigns. They can be used to drive people to your website or social media pages, or to sign up for your newsletter.
6. They’re a great way to generate word-of-mouth marketing.
If you hand out flyers for a new product or service, people are likely to talk about it with their friends and family. This word-of-mouth marketing is a great way to generate interest and awareness for your business.
7. They can be measured for effectiveness.
Another great thing about flyers is that their effectiveness can be measured relatively easily. You can count how many you’ve distributed, track the number of people who visit your website or store after receiving one, and compare it to other marketing mediums.
8. They’re an eco-friendly marketing option.
Flyers are also an eco-friendly marketing option since they can be made from recycled paper. Plus, they don’t require any additional resources to create, such as electricity or water.
As you can see, there are many advantages to handing out flyers. So if you’re looking for a cost-effective, eco-friendly, and measurable marketing medium, look no further than the good old flyer!
Things to Consider Before Handing Out Flyers
While handing out flyers can be a great marketing strategy; it’s not right for every business. Here are a few factors to consider before deciding if handing out flyers is the right marketing move for you:
1. Your target market.
The first thing to consider is your target market. If your target market is businesses or high-level executives, handing out flyers is probably not going to be the most effective marketing strategy. But if your target market is consumers or small businesses, handing out flyers can be a great way to reach them.
2. Your budget.
Another thing to consider is your budget. If you have a limited budget, handing out flyers can be a great way to stretch your marketing dollars.
3. Your goals.
Finally, you need to consider your goals. What are you trying to achieve with your marketing campaign? If you’re looking to generate brand awareness or create a buzz around a new product, handing out flyers can be a great way to do it. But if you’re looking to make a sale, you might want to consider other marketing strategies.
Final Thoughts
Handing out flyers is a great marketing strategy for businesses of all sizes. It’s a cost-effective, eco-friendly, and measurable way to reach your target market. But before you start handing out flyers, be sure to consider your target market, budget, and goals.
When done correctly, handing out flyers can be a great way to promote your business. You can also hire a professional leaflet distribution company to help you with your campaign.
