This is a question we get asked every day and understandably pricing is perhaps one of the biggest factors you consider before going ahead with a leaflet distribution campaign.
The issue with leaflet distribution pricing is you never know what you should be paying for a service that doesn't cut corners but also meets your budget. In this article, we will look at what you should be paying for shared and solus distribution services.
So how much does it cost to distribute leaflets? On average, you can expect the cost of distribution to be £25-35 per 1000 leaflets with shared distribution and £50-£85 per 1000 leaflets for solus distribution. The distribution price depends on the distribution method, size, weight of the leaflets and the population density of the distribution location.
It is important to know that the price will greatly depend on the method used to distribute the leaflets. For example, the cost of distribution will vary when you use Solus distribution, Shared distribution or Newspaper distribution.
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#1 How much does it cost to distribute leaflets on a Solus Basis?
So what is the cost of distribution when you use the Solus distribution method? The average cost of using this method ranges between £250- £400 for Solus distribution. An individual would expect to spend about £50-£80 per 1000 leaflets.
However, it is important to acknowledge that you cannot achieve a perfect leaflet distribution campaign overnight. A lot of factors such as time-scale, budget and audience will determine the method of delivery. The Solus leaflet distribution is not as flexible as other methods such as Direct Letterbox Marketing.
When using the Solus distribution an individual would need a trusted team of leaflet distributors who would be willing to step up and deliver results. There are companies that offer Solus services with networks across the UK ensuring your message always get to the right market.
So how does the Solus distribution work? Solus distribution is a clear simple, focused delivery that involves an experienced distribution team that takes nothing but your leaflets and delivering them in your catchment area of choice. The single delivery of your leaflets minimizes the distractions for the recipient as they will only concentrate on your letterbox marketing.
This is always a great method for those who wish to maximize the reach of their campaign. All the members of the Solus distribution team are always audited to ensure quality control and give customers peace of mind.
Some of the benefits of using Solus distribution include
- It is independent of other materials
- Your message has a greater impact
- There is a lot of level of flexibility
- Easier to track, report and optimise
- Better targeting and profiling
- Better response rates
#2 How much does it cost to distribute leaflets using Shared Distribution?
So what is the cost of distribution when using the Shared distribution method? The average cost of using this method ranges between £125-£150 for 5000 leaflets and £25-£30 per 1000 leaflets. It is sometimes known as the team distribution which is the most common method used of all the leaflet distribution methods.
Usually, leaflets are distributed with up to three other non-competing leaflets when distributed through a letterbox. A planning process is always carried out before deciding whether to use the shared leaflet distribution. The planning process is usually undertaken by an experienced team which tries to find the areas with the right audience.
The map of the target audience is usually drawn first before signing off the campaign to acquire a visual representation of the campaign. It is important to ensure that when leaflet goes out there is no other competing industry distributing leaflets as well. You should ensure maximum visibility to ensure no competing leaflet is distributed together with yours.
As a result, the flexibility of the dates is somehow always limited in shared leaflet distribution when considering the schedules of other leaflet being distributed in a particular area. So it is advisable that you work closely with other distribution teams to accommodate all requests.
Each leaflet distribution campaign must always be back-checked to keep track of whether the message is reaching your audience you were looking for. As for the shared distribution, the cost is usually lower compared to other distribution options.
Benefits of a Shared Leaflet Distribution
- Compared to other distribution methods, it is the most cost-effective.
- Allows for mass distribution to reach larger audiences
#3 Newspaper leaflet distribution
So what is the cost of distribution when using the Newspaper distribution method? The average cost of using this method ranges between £100-£150 for 5000 leaflets and £20-£30 per 1000 leaflets.
The newspaper distribution which also known as the News-share or the Newspaper inserts remains one of the most cost-effective ways of distributing leaflets. The leaflets are distributed alongside the free Newspapers.
This does not imply you cannot target a particular audience, with adequate planning around the newspaper distribution area this can be achieved. With the presence of a national network of free newspaper publishers, you can plan for local and international distribution.
Planning for a newspaper distribution using a newspaper is simple, you need to contact the local area newspaper publisher and talk about the area you are planning to target, then you can plan for a campaign that is both impactful and cost-effective.
You can then come up with a full distribution count along with a map that highlights the distribution area. This enables you to have full visibility of the sites where you are going to distribute your leaflets before the actual distribution takes place.
As much as free newspaper circulations are not common this day, they used to be during the 90s. However, it has still remained a powerful choice for leaflet distribution because of the presence of long-term and loyal newspaper readers.
Furthermore, the free newspaper brands are usually recognized by society giving you accreditation by association.