I first came across this question when I first came into employment. I was asked to work with the marketing team of the spa I was working at.
I needed to distribute leaflets to advertise the business and get more customers through the door. It was challenging at first, but I later learned when done properly, leaflet distribution can be a valuable part of the marketing mix.
So how much does it cost to distribute leaflets? On average, you can expect the cost of distribution to be £25-35 per 1000 leaflets with shared distribution and £55-£85 per 1000 leaflets for solus distribution. The distribution price depends on the distribution method, size, weight of the leaflets and the population density of the distribution location.
It is important to know that the price will greatly depend on the method used to distribute the leaflets. For example, the cost of distribution will vary when you use Solus distribution, Shared distribution or Newspaper distribution.
#1 How much does it cost to distribute leaflets on a Solus Basis.
So what is the cost of distribution when you use the Solus distribution method? The average cost of using this method ranges between £250- £400 for Solus distribution. An individual would expect to spend about £50-£80 per 1000 leaflets.
However, it is important to acknowledge that you cannot achieve a perfect leaflet distribution campaign overnight. A lot of factors such as time-scale, budget and audience will determine the method of delivery. The Solus leaflet distribution is not as flexible as other methods such as Direct Letterbox Marketing.
When using the Solus distribution an individual would need a trusted team of leaflet distributors who would be willing to step up and deliver results. There are companies that offer Solus services with networks across the UK ensuring your message always get to the right market.
So how does the Solus distribution work? Solus distribution is a clear simple, focused delivery that involves an experienced distribution team that takes nothing but your leaflets and delivering them in your catchment area of choice. The single delivery of your leaflets minimizes the distractions for the recipient as they will only concentrate on your letterbox marketing.
This is always a great method for those who wish to maximize the reach of their campaign. All the members of the Solus distribution team are always audited to ensure quality control and give customers peace of mind. Some of the benefits of using Solus distribution include,
- It is independent of other materials
- There are an increased reach and a great impact on a marketing message
- There is some level of flexibility
- There is the audit of the Solus team with a third-party audit to ensure quality in the delivery process.
- There is a focused delivery area due to demographic profiling.
#2 How much does it cost to distribute leaflets using Shared Distribution.
So what is the cost of distribution when using the Shared distribution method? The average cost of using this method ranges between £125-£150 for 5000 leaflets and £25-£30 per 1000 leaflets. It is sometimes known as the team distribution which is the most common method used of all the leaflet distribution methods.
Usually, leaflets are distributed with up to three other non-competing leaflets when distributed through a letterbox. A planning process is always carried out before deciding whether to use the shared leaflet distribution. The planning process is usually undertaken by an experienced team which tries to find the areas with the right audience.
The map of the target audience is usually drawn first before signing off the campaign to acquire a visual representation of the campaign. It is important to ensure that when leaflet goes out there is no other competing industry distributing leaflets as well. You should ensure maximum visibility to ensure no competing leaflet is distributed together with yours.
As a result, the flexibility of the dates is somehow always limited in shared leaflet distribution when considering the schedules of other leaflet being distributed in a particular area. So it is advisable that you work closely with other distribution teams to accommodate all requests.
Each leaflet distribution campaign must always be back-checked to keep track of whether the message is reaching your audience you were looking for. As for the shared distribution, the cost is usually lower compared to other distribution options.
#3 Benefits of a Shared Leaflet Distribution.
- There is a complete demographic and audience planning of the distribution campaign.
- Compared to other distribution methods, it is the most cost-effective.
- It allows for independent back-checking of the leaflet distribution.
#4 Newspaper leaflet distribution.
So what is the cost of distribution when using the Newspaper distribution method? The average cost of using this method ranges between £100-£150 for 5000 leaflets and £20-£30 per 1000 leaflets.
The newspaper distribution which also known as the News-share or the Newspaper inserts remains one of the most cost-effective ways of distributing leaflets. The leaflets are distributed alongside the free Newspapers.
This does not imply you cannot target a particular audience, with adequate planning around the newspaper distribution area this can be achieved. With the presence of a national network of free newspaper publishers, you can plan for local and international distribution.
Planning for a newspaper distribution using a newspaper is simple, you need to contact the local area newspaper publisher and talk about the area you are planning to target, then you can plan for a campaign that is both impactful and cost-effective.
You can then come up with a full distribution count along with a map that highlights the distribution area. This enables you to have full visibility of the sites where you are going to distribute your leaflets before the actual distribution takes place.
As much as free newspaper circulations are not common this day, they used to be during the 90s. However, it has still remained a powerful choice for leaflet distribution because of the presence of long-term and loyal newspaper readers. Furthermore, the free newspaper brands are usually recognized by society giving you accreditation by association.
- There is a targeted campaign within the areas where newspapers are distributed.
- It is an efficient way of reaching and engaging newspaper reader audience.
- It can cover both the national and local distribution
- It a cost-effective method of leaflet distribution.
So what is the cost of distribution when using the hand distribution method? The average cost of using this method ranges between £20-£50 per hour distribution.
For hand to hand to be effective, there should be a trained promotional staff who will do more than just handing out flyers. They will represent your business in all aspects from the way they talk, walk or communicate with your audience.
Preferably, they can use branded T-shirts or caps to communicate efficiently with the public. They automatically become ambassadors of your brand with the aim of making the brand stand out by driving the message home.
So why would you use hand to hand distribution? Instead of using other electronic methods such as social media to connect with the customers, use hand to hand because it tends to reinforce personal touch with your audience.
In hand to hand or street promotion there is contact with your customers on a one- to- one basis, at least it puts a face to your company giving it a human touch. Customers are usually tired of seeing the constant tweets, regular posts and commercial adverts which are impersonal.
Commercials can sometimes be viewed as background distractions and can be ignored or turned off. When a person hands out a professionally designed flyer to a potential customer while making eye contact, there will always be a profound effect on the individual compared to commercial adverts.
Benefits of hand to hand flyer distribution method.
- The personal contact associated with hand to hand makes customers feel valued. Furthermore, it offers an opportunity to expand your customer base.
- You are able to reach out to more customers who are likely to remember your product brand.
- Leads to customer satisfaction as it offers a platform where questions can get answered.
Size of the leaflet.
The size of the leaflet will always determine the cost of distribution. The bigger the size of the leaflet the more the cost of distribution.
- A3 Leaflet Distribution
So how much does it cost to distribute an A3 leaflet? The average cost of distributing an A3 leaflet ranges from £418-£555 per every 1000 leaflets.
- A4 Leaflet Distribution
So how much does it cost to distribute an A4 leaflet? The average cost of distributing an A4 leaflet ranges from £213-£304 per every 1000 leaflets. If a folded brochure does not fit the bill and the A5 seems not to offer the desired space to get your message across, the majority of people will go for the A4 leaflet.
- A5 Leaflet Distribution
So how much does it cost to distribute an A5 leaflet? The average cost of distributing an A5 leaflet ranges from £126-£170 per every 1000 leaflets.
- A6 Leaflet Distribution
So how much does it cost to distribute an A4 leaflet? The average cost of distributing an A4 leaflet ranges from £85-£101 per every 1000 leaflets.
- A7 Leaflet Distribution
So how much does it cost to distribute an A4 leaflet? The average cost of distributing an A4 leaflet ranges from £64-£72 per every 1000 leaflets. So to answer the initial question, how much to distribute leaflets? the simple answer is ‘it depends’. If you are after shared distribution you are looking at about £25-35 per 1000 and for solus £50-£80 per 1000.
Does the good old-fashioned leaflet drop still work?
Yes, they still work as long as it is kept simple without so many writings, is well-written with an eye-catching design, has a compelling offer and used in the right market.
What are the assumptions associated with leaflet distribution?
Many people still believe that leaflet distribution is not as effective as the world is becoming more technologically advanced. As a result, it is believed most young people prefer emails and social media status to leaflet distribution.
So as you can see, the answer to the question How much does it cost to distribute leaflets? is not that straight forward and depends on many factors. Some are expensive while others are less expensive. Comment your thoughts below and let us know what you think.