You may wonder how much does a letterbox drop cost as a way to advertise your product or the services you offer to your local community? We understand the reasoning behind your question.

 A few months ago, I was working with a friend on promoting her high-class nail salon, and she asked me this exact same question as she wanted to deliver leaflets to increase customer traffic. 

So, how much does a letterbox drop cost? Distributing 1000 leaflets through Solus letterbox drop costs about £50-£80, and the average cost of distributing 5000 leaflets is £250-£400. Using the shared letterbox drop, distribution costs £25-£30 per 1000 leaflets and £125-£150 per 5000 leaflets.

Calculate the Cost of Your Campaign Using Our Online Pricing Calculator Below

Calculate Door to Door Cost

Calculate Hand to Hand Cost

The price of distribution depends on the type of letterbox drop you choose. The price for solus letterbox drop is different from the shared letterbox drop.

Cost also depends on the number of leaflets, size of leaflets, as well as the area of distribution and the size of the customer base you want to reach out.

Solus Letterbox Drop

So how much would distribution cost you when you opt for the solus type? For £50-£80, you get 1000 leaflets distributed. You may target a larger area of people to advertise widely. Launching a 5000 leaflet campaign will cost £250-£400.

Solus letterbox drops are delivered by hand by individuals or a group working as a team. The leaflets are distributed on their own, completely independent of any other promotional, advertising or marketing flyers.

Here, your material is delivered without the presence of other flyers or leaflets to divide the attention of the reader. It is more effective in creating an eye-capturing impression which is excellent for promoting stuff. 

With Solus letterbox drop you can decide and plan where and when the leaflets are delivered. Because distribution is not done blindly, this helps you to get optimal impact with the receivers and avoid loss.

This means that you get to relax knowing that the target audience you desire is reached.

If your goal is to reach out and create an emotional impact while targeting a small area, I recommend the solus letterbox drop. However, it costs more than the shared letterbox drop since your leaflets will be delivered on their own.

Benefits of a Solus Leaflet Distribution

  • In this method, no other material is distributed along with yours, giving your material a more significant impact.
  • The Solus letterbox drop offers better flexibility compared to other distribution methods .
  • It is productive and can be tailored to specific areas.

Shared letterbox drop

With shared letterbox distribution, it costs £25-£30 to disperse 1000 leaflets and £125-£150 for a5000 leaflet campaign.

With the shared letterbox drop, your material is matched with a few other leaflets from other advertisers who are targeting the same area or community.

All the leaflets in a share plan are non-competitive and are fed into the same letterboxes at the same time. Because distribution and planning are done simultaneously, the cost of the shared letterbox drop is cheaper.

However, it requires added flexibility with the dates and areas of distribution.In spite of this, shared letterbox distribution is as efficient and reliable as solus distribution.

To ensure that you get the most out of your money, the leaflets are limited to only a few at a time, as well as making sure no two leaflets advertise the same thing.

Benefits of a Shared Leaflet Distribution

  • It is cheaper than solus letterbox drop

Other factors that affect the cost of a letterbox drop

How much your letterbox drop will cost more than just the type of distribution you opt to use. There are other factors to be considered, like the size of the area you’ll be distributing.

The larger your target area community, the higher the cost of distribution. The location of the target area also matters. Population density and the mapping pattern of the region will affect how much you will have to pay. 

So consider if distribution will be to an urban or Metropolitan area or the residents in the country. Another factor that matters is the size and weight of the leaflets.

Their weight of the leaflets depends on the kind of paper the flyers are printed on, the number of flyers and the number of pages per flyer. Leaflet size depends on the size of the paper you print on, A4, A5, single page or multiple pages.

A successful letterbox campaign is influenced by a catchy and exciting flyer caption and print design. It is common to pay a professional graphics designer to do an excellent job, no hassle.

The designer organizes a caption, colour base and details together based on what you require, at a cost. Of course, designing the materials yourself or asking a friend to help you do it saves upon price.

Whether you choose to pay for a design or do it yourself, be sure a well planned and adequately executed letterbox drop campaign will boost the promotion and advertisement of your business or service. Never underestimate the power of a successful campaign in making the difference.

How effective are letterbox drops?

You may be surprised at how effective letterbox campaigns are. Despite being in the highly technological internet age where most information, communication or advertisement is passed across digitally, door to door drops can ensure a successful campaign.

It’s been proven to be one of the most reliable offline advertisement options. A study done in the UK estimates that letterbox drop generates more than £12,000,000 in value for UK businesses weekly. 

According to the Direct Marketing Association, 89% of leaflets dropped through a letterbox are received by customers.

DMA’s research shows that 48% of consumers visited the shop advertised, requested extra information or bought a product after receiving a leaflet through their door.

A catchy and interesting leaflet will generally hold the attention of the receiver.Adverts and promos on paper will readily be seen more than the ones online. You can be sure that it creates a better impact on getting hold of any customer’s attention.

Whatever method of distribution you choose and how much the campaign will cost, know that you have a high chance of reaching the maximum number of customers.

Other factors that affect the cost of a letterbox drop

How much your letterbox drop will cost more than just the type of distribution you opt to use. There are other factors to be considered, like the size of the area you’ll be distributing.

The larger your target area community, the higher the cost of distribution. The location of the target area also matters. Population density and the mapping pattern of the region will affect how much you will have to pay.

So consider if distribution will be to an urban or Metropolitan area or the residents in the country. Another factor that matters is the size and weight of the leaflets.

The weight of the leaflets depends on the kind of paper the flyers are printed on, the number of flyers and the number of pages per flyer. Leaflet size depends on the size of the paper you print on, A4, A5, single page or multiple pages.

A successful letterbox campaign is influenced by a catchy and exciting flyer caption and print design. It is common to pay a professional graphics designer to do an excellent job, no hassle.

The designer organises a caption, colour base and details together based on what you require, at a cost. Of course, designing the materials yourself or asking a friend to help you do it saves upon price.

Whether you choose to pay for a design or do it yourself, be sure a well planned and adequately executed letterbox drop campaign will boost the promotion and advertisement of your business or service. Never underestimate the power of a successful campaign in making the difference.

We hope that has somewhat given you an answer to your initial question how much does a letterbox drop cost. Please contact one of our distribution specialists if you have any further questions.

Need Help? Contact Us Using The Form Below