Ready for some graphic design facts that will blow your mind?
When it comes to graphic design there are all kinds of things to know and all kinds of ways that it can impact you.
Of course, graphic design can be used in advertising any type of business or in creating things like logos and campaigns. But just what should you know about it before you get started? Well, these ideas and facts might just interest you.
We’ve looked at some interesting facts that you might want to know as you’re venturing into the space as well as some additional facts and figures about some of the logos of popular brands and companies throughout history.
Each of these graphic design facts are going to bring you even closer to an understanding of what branding and graphic design really is.
33% of the top 100 brands currently use the color blue in their logo (source). This is one of the most popular colors when it comes to branding, and it’s one that people in general seem to like representing their favorite brands.
Colours Increase Brand Recognition
A colored logo design leads to an 80% increase in brand recognition (source). People are more likely to recognize a brand if they have a specially colored design because it gives them one more thing to notice.
In 1957, the two most popular fonts were created (source). These were Helvetica and Univers and they continue to be some of the most popular fonts used in logos for a range of different brands all around the world.
Logo Font Combinations
It’s always advised for designers to use at most two fonts in a logo, which will allow for a better differentiation and it also makes it easier for a customer to recognize the brand that they are patronizing (source).
Most brand logo designs use either two or three colors in order to create enough contrast without being too overwhelming for the consumer (source). These colors should complement each other.
Make it Recogniseable
It only takes 400 milliseconds for the visual elements of a logo to be processed by the visual cortex of the brain (source). That means in less time than it takes to blink someone is recognizing your logo.
Logo Design Principles
There are 10-20 different principles of design that exist when it comes to designing a logo (source). These include aspects of lines, scale, color, consistency, white space and a whole lot more that need to come together in a single design.
Abstract, Mascot, Emblem.....
There are seven different types of logo designs in the world, which include abstract, mascot, combination mark, emblem, letter mark, pictorial mark and wordmark (source). Each of these can be used in different ways and combinations.
The Baskin Robbins logo represents their 31 flavors of ice cream in their logo with cleverly designed initials that also depict the numbers. This creates a slight play on the look and design of the logo.
Starting in 2000 logo designs called skeuomorphism were the most popular, but they had been ruled out by flat designs within just a decade (source). This method of logo design has still been seen around but not as commonly.
Twining’s Tea has used the exact same capitalized font with the lion crest as their logo for nearly their entire time in existence (source). It’s been over 227 years that the company has continuously used the same logo (source).
Tom Monaghan, the founder of Domino’s, wanted to have a dot in the logo for every store they had, which would have meant a whopping 10,000 dots by now rather than just the three they have today (source).
MGM Studios Mascot
The MGM Studios mascot logo has changed several times since 1917, when the company started. In fact, there have been seven different types of lions spotted in that logo since the company’s foundation (source).
Social Media Logo Design
The maximum size of a social media logo design should be 300px by 300px (source). This provides ideal rendering and ensures that the logo doesn’t get blurred out or cut out when viewed by a consumer.
Logo Design Artboard
A logo design artboard is typically 500px by 500px, which provides enough space to get a good look at the logo and a better, in-depth view of the quality but this is not the right size for using on social media (source).
Logo File Size
The maximum file size of a logo that is being posted online is 200KB (source). This ensures that the logo file is not too large for most servers and also takes up less space for those who choose to use the logo otherwise.
Logo for Websites
A logo for a website should be at least 20px to 30px in height to ensure that it is easy for a viewer to see and to read (source). This makes it easier for the viewer to recognize the brand on the page and elsewhere.
Cost of Logo Design Part 1
As many as 67% of small businesses will pay as much as $500 for a logo, but 18% would pay as much as $1000 (source). These people are looking for a high quality logo that will get them more attention from customers.
Cost of Logo Design Part 2
The starting price of a good, professional quality logo design is approximately $199 (source). This price could go up depending on the specifics of what you’re looking for and the quality that you want.
Approximately 80% of crowdsourcing for designs is completed by small businesses and startups (source). This is done so that these smaller locations are able to get the content that they need at a reasonable rate.
Logo Design Growth
Logo designers are expected to face extremely strong competition through 2024 because of the limited amount of work and the large quantity of designers available (source). This could result in a hard time making it for many.
Making Your Own Logo
People generally spend only between five and 15 minutes creating a logo in a logo maker (source). This is individuals who choose to make their own logo rather than working with a professional to get the job done.
Logo Design Market Size
The estimated market size of logo design services in the United States is approximately $3 billion (source). This includes small, medium and large sized businesses that are looking for logo designs for their business.
Logos Hit the Big Time
Starting in the 1970’s companies started to become convinced that a visual identity was necessary and beneficial for their overall business (source). This was when logos really started to hit it big.
Levi’s used its logo design for the first time back in 1886, and intended it to help improve their market share (source). It seems to have worked because the company is still around and still using an iconic logo to this day.
The Apple logo turned multicolored in 1977 to represent the fact that Macs had colored screens (source). They then changed the logo back to the iconic white design after, but the marketing definitely seemed to work.
In 2000 Google hired their illustrators to redesign the logo for holidays and special events (source). Ever since, we’ve seen a host of different looks and styles to the Google logo that lend it a unique aspect.
It takes a minimum of 10 months to get a business logo trademarked by an authority (source). This means it can take a long time for a company to go through a proper rebranding process and establish their own look.
Submitting Basic Logo Trademark
It costs $325 to submit a basic logo trademark application (source). You could end up paying a whole lot more than that, however, depending on what needs to be done in order to fully process your application.
A logo’s trademark is expected to last for only about 10 years (source). After that, it’s time to change things up in order to get the customers interested again and to attract some new people to the brand.
Single Colour Logos
US Law wouldn’t recognize a single colour as being a brand until the 1980’s (source). It was the ‘Think Pink’ campaign for Owens-Corning with their fiberglass insulation that changed the way the law was written and used (source).
Nike Lawsuit in 2010
A lawsuit was filed in 2010 that said that Nike’s logo resembled the 1957 logo of the cigarette brand Newport (source). This after a designer created a specific type of shoe with a variation of the Nike logo and the Newport color scheme.
Cher faced a $5 million lawsuit for copying the logo typography of designer Moshik Nadav in 2017 (source). The lawsuit was eventually voluntarily dismissed by the designer and never did actually go to court.
A lawsuit for 6,000 pounds was filed by Starbucks against a local coffee shop located in Bangkok that was accused of copying the brand logo (source). The coffee shop used a similar name as well as a similar logo in their shop.
The Victoria School of Business and Technology Lawsuit
The Victoria School of Business and Technology was sued in 2008 by Apple because they used an icon of an apple in their logo (source). Many felt that Apple was being a little too overboard about their logo compared to the school version.
Toyota Gets 27,000 Logo Entries
There were approximately 27,000 entries received when Toyota offered its first crowdsourced logo in 1936 (source). The design that they use today is actually the one that won the contest all the way back then.
HOW Logo Design Awards
There were over 1,200 submissions to the HOW Logo Design Awards in 2017 but only 20 entries were able to win (source). It was the first year of the competition which has since been carried out each year.
The Ad Victorem Logo
The Ad Victorem logo received 58% of the votes in the logo design category for HOW Design Awards according to the Reader’s Choice voting in its second year of 2018 (source). This was one of the highest vote earnings in the events history.
Identity designer, Jeff Fisher has received over 600 regional, national and international graphic design awards (source). This is specifically related to his design of logos, corporate identity systems. Business, products and branding organizations.
The famous FedEx logo has actually won 40 different design awards (source). The logo uses a range of different features and design elements in order to create the ideal logo and utilizes both negative space and color.
Postsecondary School Courses
There are 320 different postsecondary schools that offer art and design programs under The National Association of School of Art and Design however only a few of them allow a concentration on logo design (source).
Average Logo Design
The average logo design takes about 20 to 30 sketches in order to be finalized (source). This is an average however, as some logo designs may take far more and some may be much easier to design.
It takes somewhere between two and five hours to design the first version of a logo (source). It can take several more hours to get to a final overall design as there are usually several designs in between the two.
How Many Logo Concepts?
There are generally three different logo concepts designed for a client to look at and decide between but this does not mean that the logo is finished (source). The design chosen by the client can still be edited after this point.
Crowdsourcing Logo Designs
Crowdsourcing websites generally spend seven to 10 days working on logo design projects. After this they usually have as many entries as they are going to get and one will be the final design.
It takes approximately four steps to create a logo design using an online platform (source). This can vary based on the specific type of logo design that you are creating and what you plan to do with it.
The Branded in memory Study was designed to see how well Americans could remember logos. 156 Americans between 20 and 70 years of age were asked to draw a total of 10 famous logos from memory (source). This resulted in over 1,500 drawings in 80 hours (source).
The FedEx logo from 1994 was designed by Lindon Leader and is one of the most famous examples of a logo that uses negative space (source). The logo uses the negative space between the letters to create an arrow.
It can take as many as 8 different exposures to a logo before someone will be able to memorize the design. After that they may be able to recognize the design and recognize the brand or company that it goes along with.
Inspiring Starbucks Logo
The 1971 Starbucks logo was actually inspired by a 16th century Norse woodcut that features a twin-tailed mermaid (source). This partially came from the fact that it fit with the name of the company. Which was based on the book Moby Dick.
Most Iconic Logos
The McDonald’s logo is perhaps one of the most iconic logos and is able to be recognized by just about anyone, including children who are as young as four years old (source). It’s probably no wonder with the simplicity of the design.
Disney never used their logo animation before a film until 1985, with the release of The Black Cauldron (source). Now the animation is considered a part of the experience and appears in front of every Disney film.
First Logo Designers
The ancient Egyptians were likely the first logo designers because in the 13th century they would brand animals with hieroglyphic marks in order to mark ownership (source). This allowed them to prove that those animals belonged to them in much the same way traditional branding does today.
Where Did the Nike Logo Come From?
Carolyn Davidson was the designer of the original Nike logo, all the way back in 1971 and she was paid only $35 for it (source). Once the company went public, however they did give her a little more in the form of Nike stocks that are worth who knows how much now.
Helvetica became one of the most popular fonts in the world after it was created back in the 1950’s (source). A man named Max Miedinger actually created it and named it after the country of Switzerland (in Latin) (source).
Photoshop released their very first version of the classic software back in 1990, though it was originally created a couple years earlier by the Knoll brothers (source). We’re now on a much further iteration of the platform.
Who Coined the Term 'Graphic Designer'?
The term ‘graphic designer’ was actually created by William Addison Dwiggins back in 1922 when he used it to cover his design process (source). The man was a book designer and felt that this term properly covered all of his tasks.
The very first watermark was used back in 1282 and was intended for much the same purpose as it is now (source). It was used to protect works that had been created and to prevent someone else from counterfeiting.
265,000 by 2024
The US Bureau of Labor Statistics says that there were 261,600 graphic designers in 2014 and there are expected to be approximately 265,000 by 2024 (source). This doesn’t represent a large increase but it definitely does show that the field is growing.
Sony Vaio created their logo to represent the way that analog and digital electronics came together with the first two letters representing the analog wave and the last two representing the elements of a digital signal (source).
The serifs that are commonly both loved and hated in typeface may have originated with the Romans who wanted to make the letters each look neat and finished when they had finished carving them out (source).
#1 FactorIn Web Design
Overall web design is considered to be the #1 factor that a reader looks at when deciding if a website is actually credible or not according to a study from the Stanford University (source). This study says that viewers will consider better designed websites to be more credible.
The Golden Ratio
The Golden Ratio is believed to make a design look up to 100% more beautiful but you have to take a look at what exactly this means when it comes to beauty and images around you. This ratio is often subconsciously discovered rather than consciously.
The logo for DreamWorks features a boy in silhouette who is actually the son of the illustrator that created the design (source). Robert Hunt is the man who created the design so many he gets to decide who shows up in it.
Signature colours can help to create a brand and make the company what it is. In fact, many signature colors help to differentiate different brands and turn their logos into something that is more recognizable.
Ornamental typography started in the 1800’s and from there on there was a more stylized look to the text that was created (source). However this still did not evolve into the kind of logos and designs we think of now for some time.
In the 1970’s designers started looking more closely at things like typewriter type, collage, word spacing, and distorting type (source). They also started looking at different ways of arranging these things to create new looks.
The Amazon logo is designed with a seemingly smiling face made by an arrow under the letters but the arrow actually stretches from the A to the Z rather specifically (source). It’s designed that way because the company sells everything ‘from A to Z.’
Raffe’s Graphic Design
The first book that referenced ‘graphic design’ in the title is believed to be Raffe’s Graphic Design, which was published in 1927 (source). The book includes technical drawings, designs and methods.
Computer Image Manipulation
Computer image manipulation and creation started in the mid 1980’s with the creation of desktop publishing as well as different types of graphic art software applications for computers (source). This digitized and changed the graphic design process.
Adobe Systems Incorporated makes nearly all of the most popular or industry standard software programs for graphic designers since the 1990’s (source). These programs include Adobe Photoshop and illustrator.
With each of these design facts you’re learning a little bit more about the companies in question and the brands that they’ve created. Graphic design is a unique thing, and it can be used in a number of different ways to create something truly unique for a brand and a consumer.