Looking for the best types of flyers that work? Are you planning on creating a flyer for your business but you’re just not sure how to get started? Maybe you’re struggling to put it all together because you don’t know what people are actually looking for. If that sounds like you then you’re definitely not alone.

A lot of business owners struggle with just what to write on that flyer to get people interested in you. Luckily, we’ve compiled a list of some of the best flyer options, that actually work, to help you get your potential customers calling, sharing and visiting your website.

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Introducing a New Business

When you’re just trying to get your name out there you want to make sure that you send out flyers that tell people who you are. You might want to talk about things like your best products and what your brand stands for.

You’ll want to share where you’re located (whether a physical location or online) and also what they can expect from you. Things like your contact information and what you want people to do with your information (visit your website, come to your grand opening, etc.) should all be written out on that flyer to make sure everyone knows.

That way everyone can check it out and they may be more interested in making a purchase from you.

Promoting a New Product

If you have a brand new product coming out it’s definitely a good idea to send out a flyer and let people know about it. Tell them what the product is and how it’s different from your other products. Tell them all about what this product is going to do and how it’s going to help them. 

You want to make sure that your potential customers are all going to know about this brand new product and that they’re all going to want to try it, even if they’ve never tried any of your other products. That can help improve and increase your launch, making sure you get the best results and the best sales.

Do You Have a Special Offer to Share?

Maybe you don’t have anything new but you are running some type of special. It could be a discount on products or it could be a special sale that’s running. Maybe you’re including a coupon with the flyer.

No matter what you’re doing, you want to make sure that everyone knows about it. That way, they’re going to want to come out and see what’s going on and check out your products. Not to mention they’re going to want that great discount or item so they don’t have to pay full price.

You don’t have to offer anything specific. It’s up to you how you want to draw them in and what you consider to be a special offer, but make sure you make the offer clear.


Maybe there’s absolutely nothing new going on. Maybe you just want to get more people into your business. If that’s the case you want to just get your name out. Keep these flyers simple and just make sure that people know you’re out there.

They should immediately know who you are, where you are, when you’re open and how to get in touch with you. You may also want to showcase a few of your best or favorite products to really get their attention and make sure they want to make a purchase from you, as soon as possible.

Letting People Know About Your Favorite Product

Is there one product that people really love from your company? Are there specific products that you think are the best ones you sell or that you think can help the most people? These are the types of products that can make a difference in someone’s life and they have great feedback.

With a product that’s been around you can even include additional information about what people have to say and how many people have purchased the product. That’s where you’re going to be able to push the product on the most people because you can share why it’s so good for them (and prove it).

Welcome to the Neighborhood

If you’re looking to really pull people in, and you’re a very popular business or a business that appeals to a wide range of people you could actually partner with real estate agents in your area.

Sending a flyer to new people who have just moved into the neighborhood is a great way that you can bring them in right from the start. This is going to be one way that you have to deliver yourself or mail out rather than hiring a service to pass them out for you because of the way they’re sent out.

Showing Support

If you’re looking to show support for a specific event or any specific thing you can send out a flyer to your neighborhood to let them know. Share with them about what’s going on and how your business is sponsoring or helping in any way.

This is going to help draw more people in for your business and it’s going to make people recognise you for more than what you sell. When they can see that you support the community or support causes that are important for them it definitely makes them more interested and more likely to support you as well.

Announcing Changes

If you decide to make any type of changes in your business it’s a good idea to send out a flyer to let people know more about your business and what’s changing. If you change your hours or if you move your physical location.

If you change the type of products you sell or you’re changing your pricing or anything else you want to make sure that you share that information with your customers and potential customers. The last thing you want is to make a big change and they know nothing about it because that could cost you sales and customers.

Apologising for Something

If you make a mistake or if something goes wrong with your business it’s always a good idea to be up front about it. That means you want to make sure you send out a flyer or a letter or some form of communication that is going to let your customers know what happened and what you’re going to do to make it right.

That’s how they’re going to know that they can trust you in the future. If you try to avoid taking responsibility or you try to hide the information you’re going to lose people. So take the initiative and make the most of things.

When it comes down to it, having the right flyer is only going to be part of the process. It’s important also that you know how to distribute it, where to direct traffic and just how you’re going to help those new customers.

Your business can absolutely flourish as a result of a great flyer, but you have to know what you’re doing from the start. With any of these options you should be off to a great start in no time at all. All it’s going to take is a few minutes to figure out what it is that you want your customers to think about or do when they see your flyer. From there, you’re good to go.

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