What are flyer distribution success rates? That's a question we come across often and what what this article is about.
When it comes to distributing your flyers you want to make sure that you’re getting the highest level of success possible, right? You want to make sure that you are reaching out to the largest group of potential clients possible.
And you definitely want to make sure that you understand what kind of success you should be expecting. Getting too optimistic could leave you frustrated, so take a look at what’s available here and see just how it’s going to work for you. Your flyer distribution success rates can be better than ever.
The Stats on Flyer Distribution
The first thing we need to take a closer look at are the statistics related to flyer distribution. You might be pleased or surprised to know that approximately 79% of people who receive a flyer are going to keep it, pass it on or at least glance over it.
Approximately 23% of people who receive these flyers will actually read them properly, meaning that they will have the time to really read everything that you put on that flyer.
The rest, approximately 78%, will at least glance at it. This is actually very similar to what you would get with direct mail, and you don’t have to pay as much, which makes it an even better marketing channel for your business.
Why You Need Flyer Distribution
You’re going to want flyer distribution for your leaflets, rather than trying to take care of it for yourself. But just why do you want to do this? Well, the number one reason is that you want to reach out to a large number of people within the area that your business is associated with.
When you send out a flyer to those areas around your business or that you’re willing to work in you’re letting your potential customers know that you exist.
If people don’t even know that you exist they’re definitely not going to come see you or seek you out for the type of work that they need. Instead, they’re going to look for someone else.
Sure, they might stumble across your name, but do you really want to leave everything to chance? Or would you rather actually draw in clients for yourself? Distributing flyers is going to make it a whole lot easier for you in the long run when it comes to those clients.
Another important reason to engage in flyer distribution is so you can reach a larger number of clients. You’ll be able to reach out to far more with distribution than you would be able to reach in other ways.
That’s because you’re getting the flyer directly to them, rather than posting an ad that they may or may not see (even if you’re putting it in an area that your target audience really frequents). You get the opportunity to be convenient for them as well, which is definitely going to improve your chances of someone paying attention.
Finally, you need to make sure that you’re passing out flyers in the right way, because you want people to actually take action. You want to make sure that you have the best of the best in distribution and someone that’s going to work in the way you’re looking for, whether that means door to door leaflet distribution (where you’re going to get these stats) or hand to hand leaflet distribution at train stations or the high street.
Wherever you’re looking to pass out flyers, you want someone who is going to take care of the job for you and help you get the kind of results that you’ve been looking for.
How to Make it Work
So, just how are you going to make these types of statistics happen for your business? How are you going to make them work for you and are they really going to be the best way? Absolutely.
You’re going to have a process in place and you’re going to need to pay as close of attention as you can. Making these statistics work means that you’re going to have to create a good quality leaflet or flyer and it’s going to take a lot of effort. That high quality flyer is going to need some very crucial elements.
High quality content – The first thing that you need is some high quality content and that means you’re going to need to know what it is that you’re trying to tell your potential clients. You need to know what it is that you want them to think or feel about you.
You’re also going to need to think about how you want to present that information. Do you want to be stern and serious? Do you want to be a little whimsical and fun? The style of your writing can plan an important role in how they feel about it as well. So take all of these things into consideration.
High quality images – The images that you use are definitely not something that you can overstate. There should be at least one image on your leaflet and it should be high quality.
That means it should relate to your topic, it should be clear and easy to understand and it should be large enough that your reader can see what it is. All of these things are going to help draw your reader in.
A picture will break up the text and visuals mean that they can really see what it is you’re talking about and decide if they like it.
High quality leaflet – The leaflet itself is also something that needs to be high quality. This is where you’re considering the size of the paper and the thickness of the paper. You don’t need to spend a fortune on something that’s the best of the best (though that is going to tell your readers how much you care about this project).
What you do need to do is make sure you have something that’s not going to tear too easily or look too cheap because it’s likely to be treated just like the other papers they get in their letterbox.
High quality distribution – Finally, you need a team of people to distribute your flyers that are going to take great care of the process. You need distribution that really fits what you’re looking for.
You need it to be in the right area of town (or several areas of town) and you need it to be done by a reputable company that’s going to get the job done right and offer all of the services that you’re looking for. This is going to help you get the overall impression you want your leaflet to have.
To Wrap Up
When it comes down to it, leaflet distribution is a very successful concept, as long as you know what you’re doing. You need to have a great quality product to send out, and that’s going to take you time, energy and a little bit of trial and error.
In order to get that 79% that we talked about, you’re going to need something to catch their eye. Having the right styling, the right content and the right options ready for your leaflet could be the difference between the success you’re looking for and just not getting there.