Leaflet Distribution Team

Estate-Agent-marketing-ideas-1080x400

Estate Agents Marketing Ideas

Editorial Team

If you’re an estate agent who is looking to get more business and get your name out there the best thing that you can do is start marketing. But you need to make sure you’re marketing in the right ways.

You need to use the right tools to make sure people stop and take notice and you’re definitely going to need services that can help you along, right? But just what are those tools and services?


We’re going to talk about some of the very best options and how they can work for you, right here because these estate agents marketing ideas are the best we can find.

1. Leaflet Distribution

The first thing you should be doing is distributing leaflets. You want to make sure you get your name out to as many people as possible, right? And with leaflets you’re going to do just that. Whether you distribute them door-to-door or you distribute them hand-to-hand you’re going to have a whole lot of benefits going on here. 

You can create the leaflet you want and you can decide where it’s going to be distributed to. Not to mention you’re going to have the opportunity for someone else to take care of the actual delivery process which frees you up for other things.

2. Utilise Your Descriptions

Whoever said a picture is worth a thousand words was right, but that picture is only going to peak someone’s interest. It’s not going to make the sale. You need to know how you’re going to describe whatever it is you’re selling and you need to make sure that those descriptions complement the picture that you have.

So figure out ways that you can really make that picture come to life and that you can make sure any potential buyer can imagine it for themselves, not just see the picture you took.

3. Get People Talking

People love to win free stuff. That’s just a rule of life. So, if you can start a campaign on your Facebook or Twitter or anywhere else and offer a prize you’ll get people talking about you. What the prize is will practically be irrelevant. People just want to win. So, make it something cute or fun or if you have the budget then go big.

Larger prizes are definitely going to get even more people involved, but they’re not required. Then, ask those people to answer questions, retweet or somehow spread the word about you in order to be entered to win.

4. Write an eBook

eBooks can be a great way to get people interested and to give them more information. Even better, they don’t have to be any specific length. They can be short or long and you can give them away free or you can charge for them. It’s entirely up to you. So, create a book and then be sure that you’re marketing it everywhere that you can.

You might want to market on book websites and other real estate related forums and more. You’ll definitely want to advertise on your own website to get people interested and ready to buy.

5. Be a Sponsor

Is some big (or small) event going on in your area? Maybe you know of a fair in town or your local soccer team is going to be having a big match. Talk to the organisers and see if you could be a sponsor. People love it when they can support an organisation that is also supporting their community.

They want to continue that circle and that’s definitely going to be a way for you to get your name out there. Even if they don’t need your services right now they’re going to remember you as the person who helped out their child’s soccer team or their community’s neighborhood watch program.

6. Get Yourself Listed

A lot of people still check the local business directories when they’re looking for someone to work with, so make sure you’re in them. Get your name in as many places as you possibly can and make sure that you’re sharing the right information about how someone can reach you.

There might be some paper directories still in your area, or maybe they are all digital now. No matter where you can find them, get your name, address, phone number and email address on there and make sure people can get in touch with you.

7. Send Out a Newsletter

Sending out information and updates is definitely going to help people to see what you have to offer. Get people interested in signing up with you and then send them a newsletter every week or every month or a couple times a month and let them know about the latest properties that you have available.

Talk about open houses and promos that you have available and get them talking about different listings. Maybe that listing isn’t one that they want, but it might prompt them to call you about something else that’s out there.

8. Turn it Into a Video

Videos are a great way to get people interested because they pull you in. But don’t feel like you have to spend a fortune in order to get a video that has real production value. Instead, work on a video that just gets people intrigued about the property that you’re trying to sell.

You can even try out different styles and types of videos to see which ones really resonate. Maybe you want to take people on a virtual tour. Maybe you want to create a fun commercial or a unique viewpoint. Whatever you decide to try, it’s going to be worth it.

9. Host a Webinar

You might have something that you can teach to other people or that you could talk to them about. Maybe it’s how to list their property or how to stage it or maybe you want to talk to them about things people don’t know about the housing market.

It’s entirely up to you, but hosting a webinar can give other people some great information and it might also help you attract some new business because they see that you’re giving away content for free. They also see you as knowledgeable because you have this information to give.

10. Create an Ad

If you’re looking to spend a bit of money you can actually create banner ads that go on different websites and help to showcase a specific property or your business as a whole. It’s going to be entirely up to you how much you want to spend on these.

Plus, you can choose to go with a service like Google, who puts your ad on random websites, or you can contact specific websites and make arrangements with them. This usually gives you more control because you’re going to have freedom to choose where your potential customers hang out.

11. Keep Your Website Current

No one wants to go to a website and see that it hasn’t been updated in months. They want to see something new and fresh because that shows you’re definitely still paying attention and you’re still in business. You can keep the website current by publishing new content or by revamping things like your colors and layout every few months.

You want to change things out and keep it going so that people have a reason to keep coming back to you and keep checking out what you have to offer. If they see that you’re not posting a lot they don’t have a reason to come back at all.

12. Build the Hype

If you know that you’re about to get a property but it’s not actually available yet you don’t want to post it. But you can build up a little bit of suspense by giving some of the details.

Talk about the new ‘three-bedroom ranch soon to be available’ or ‘a perfect getaway on the river’ or just build up suspense in different ways by talking about something ‘big and special’ that’s going to be available soon. However you want to do it, get people interested and following along for the big reveal.

13. Use Search Engines to Your Advantage

Search engines are going to be free advertising. You can pay for them if you want, but the best way to get attention is to just let them go organically. Create content that uses SEO and that gets people searching.

If you know that people who want that particular house are going to search specific keywords then use those keywords. Talk about where the property is located or things that are nearby that people will be interested in. All of these things are going to show up on search engine results.

14. Use a Q & A

Answering people’s questions may not get you a sale immediately, but it’s going to help them keep thinking of you. You can answer questions about a specific property, but you’ll be doing even better if you spend some time answer questions in general about properties and the market that’s going on right now.

You’ll be able to build up a relationship with your community that gets them thinking about you when they’re ready to sell their property or buy a new one.

15. Be Active in Forums

It’s not just your own Q & A’s that you should be participating in. Keep an eye on different blogs that people host about real estate or look for different forums that talk about common property related questions. You’ll want to share information here as well.

Always look for questions that you can answer and common problems that people are having. You can post a response and you might also get some ideas for posts that you can create on your own website (and make sure to include links back to your website and your contact information on your answer).

16. Use the Numbers

People like numbers. When you’re writing up a resume you’re often advised to include numbers as much as possible and when it comes to selling property it’s no different. Talk about housing data and markets.

Talk about the schools and the property itself. You want everything you can to be included in that listing and you want people to immediately be interested in what that property has to offer them.

17. The Future of Photos: Instagram

Instagram is going  to be your new favorite place because it’s all about photos and especially the most beautiful ones you can create. Take the best pictures that you can and post them up on your Instagram.

You might even be surprised just how much attention and attraction they get from people. Even those who aren’t interested in the property are likely to interact with your post and that gets you in front of even more people. You could end up finding the right person based on the free advertising you’re getting as people continue to like or comment.

18. Get Your Clients Talking

The best people to talk about your business are the ones that you’ve worked with in the past. These people know you and know your process. They know about the properties that you sell and they are the ones that people are going to trust the most.

These are the people who can talk about all the great things that you do and that you have to offer. When you can get these people to talk about you either on their own channels and to their own friends or on your platform (or both) you’re going to get some great benefits in the way of new customers.

19. Advertise Locally

There are plenty of stores and shops in your local area, right? So, ask them if you can advertise with them. They might have counters where you can put flyers or they might have a bulletin board where you can attach one.

No matter what they have, see if you can use it to get your name and your information out there. You want to make sure as many people as possible see you, after all, and everyone is going to those local places, aren’t they?

20. Give Your Content More Life

You don’t have to write something once and then forget about it. Rather, you can turn that content into something else. Expand on it by giving a little more in-depth information.

Turn it into an eBook or a webinar or a newsletter (or a series of newsletters). You could create something really spectacular and if people are interested in it you should absolutely be looking for new ways that you can share it and get it out to people again.

This is especially true if you have a way to expand the content and give even more information.

21. Write on Other Pages

If you can get spots to do guest posts you’re going to have even more advertising and it’s usually not going to cost you a thing. Most guest posts are a benefit to you and to whoever you’re writing for.

Then, you get to agree on something that you write about. You can share about a specific property or about a style of house that’s really popular now (and then give a few listings that fit that style).

No matter what you write about, make sure that you include information for people to look at some houses you have available and contact you.

22. Make it Fit Mobile

More and more people are checking out websites from their mobile device and while a phone will pick up any website (or at least the vast majority of them) they aren’t always going to be easy.

If you don’t have a mobile optimised site it’s going to be harder for people to understand and to read the information that you’re posting. That could mean that they pop in and jump right back out, which is going to hurt your ratings on search engines.

Instead, make sure that your website is designed to change for those viewing on a mobile device.

23. Let People Share

You don’t have to be the only one sharing and talking about your properties. Instead, make the pages sharable and add in links to different social media platforms. You might be surprised just how much people want to tell others about a property or where they might share.

And that share is free advertising. Every time they post a property of yours to Facebook or Instagram or Pinterest you’re going to get more people looking at the property and maybe following it back to your website.

24. Create a Board

While we’re talking about Pinterest, create your own boards. Set up property boards for specific properties or set up boards for ranch style homes or cottages or any other style that include several different listings.

Post these boards and you’re going to have people following along to see what’s out there and what new listings might be coming up out of nowhere. After all, they want to make sure they get the best house, right?

25. Get Professional Help

A professional can take better pictures than you ever can (unless you’re a trained photographer yourself). That’s going to be a big deal when it comes to advertising a property.

Even if you have the perfect property that’s the most photogenic you’re definitely not going to get all of the benefits of it if you’re not taking the right photos. A professional is going to know just how to angle every shot and just where to frame things to get the right impression. You’ll spend more, but it’s going to pay off in dividends later on.

26. Get an Email List

An email list is a list of people who want to hear from you. They sign up on your list so that you’ll email them with information about the property market in general or answer their commonly asked questions or send them listings that just hit the market.

No matter what you’re sending out, just having a consistent newsletter is going to be an important part of the process. You want a newsletter that you can use to get people talking about you and giving them information, whether it’s general or specific, is going to do that, because you’ll be their go-to source.

27. Be More Than A Business

Don’t just be a standard business, create a brand for yourself. You want people to come to you for information and for advice even if they’re not going to buy a property from you.

The more they can come to you for the more they’re going to think about you and talk about you to other people. That means making sure you share as much information as you can and make yourself an invaluable resource for them.

It could also mean things like getting your products out there that spread your name and the word about your business.

28. Send it Snail Mail

People like to get mail in their letterbox. They want to see something and be able to hold it in their hands. So, on top of those leaflets we know you’re going to be sending out, send something through the regular mail too.

This could be a larger brochure or further information about specific offerings. In general, it’s something that’s a little too large to be distributed as a leaflet, but it’s still going to interest them and get them talking about what you’re offering.

No matter what your business is currently doing, there are plenty of ways that you can continue to build your audience and get more people interested in you.

And when you’re utilising all of these methods (or any combination of them) you’re definitely going to start seeing some improvements in your business and increases in the number of people that are getting in touch with you instead of your competition.

After all, that’s the whole point of these estate agents marketing ideas. You want to get a better and more productive business, and you want to do it as quickly as you can.

Similar Posts