As an estate agent your job depends on clients being able to find you. That means you need to know exactly how to get your name out there when you’re available for new business.
But estate agent advertising can require a little bit of careful planning. Or, it requires you to have an inside source that can help you figure out what methods really work and which ones aren’t quite as popular with your prospective clients.
We’re going to help you go over a few estate agent advertising ideas that seem to work.
Why The Right Estate Agent Advertising Matters
When someone is looking for an estate agent to work with they’re going to look at the things you’ve already done for your current clients.
And that’s how they’re going to make sure you are the right fit for them or that you’re going to do all of the things necessary to sell their property or find them a good one.
If they can tell that you’re doing everything possible for your current clients they’re going to assume that’s exactly what you’re going to do for them as well. That’s the impression you want.
When you’re looking at estate agent advertising you absolutely need to make sure that you’re putting your best foot forward.
Subpar advertising says that you don’t care enough and that’s absolutely not true. Instead, make sure that you’re showing your best, including the services you offer, the clients you serve and everything you can about yourself.
That’s how you’re going to get people to give you a call. But of course, the right advertising campaign ideas will help.
Estate Agent Advertising Ideas
Let’s take a look at some of the most popular ideas when it comes to advertising for your business. Each of these are methods that have actually been used to get more attention for an estate agent or another similar company, and they have worked quite well for most.
So, if you’re looking for new ideas, take a look and see what’s out there.
There’s nothing wrong with going with the basics, especially since the basics absolutely do work. In fact, flyers give people something to refer back to, which makes them highly effective in some ways, and even over digital means of advertising.
If you give someone a flyer there’s actually a 79% chance that they will keep it or will pass it on to someone else that they think might be able to use it.
And as many as 23% actually read through the flyers they receive right there at the door. That’s going to make it a great investment in many respects.
If you’re passing out flyers in other locations (outside of someone’s letterbox) you can expect to have similar results.
And that’s just passing out a simple flyer, leaflet or pamphlet for estate agent advertising. Remember, you don’t want to pass out anything too large unless the individual seems genuinely interested as larger documents may be less likely to be read (unless they were interested first, of course).
Small leaflets and flyers are a great way to go because they’re simple to at least take a closer look at and get an idea of what they’re about. That can appeal to a lot of potential clients.
When it comes to selling any piece of property there are costs and fees involved. While coupons and offers are not generally associated with estate agents, there are some ways that you can incorporate them into your plan.
In fact, you could agree to cut some of the fees or to give additional services that might be extra costs in normal circumstances.
You might offer additional open houses, or a guarantee to sell the property in a specific amount of time.
These types of offers can get more people interested in working with you over another estate agent. In fact, approximately 33% of people read through flyers that include a coupon.
Use Social Media
Just about everything is happening on social media these days and that means if you’re just falling back on your website you’re missing out. Instead, you should be taking a closer look at all forms of social media and getting your name out there. It actually should work well for your estate agent advertising because social media is all about high quality images and you should have plenty of those available.
All you need to do is pick out the best ones and start posting them regularly, throughout the week. Those images with a quality caption could help you improve interest from clients, by quite a bit. Just make sure you’re capitalizing on things like hashtags and keywords.
If you’re advertising for anything in this day and age you absolutely need to have a website. And if you’re doing estate agent advertising you need a highly professional one.
Create a website that showcases your success rates, the properties you are currently representing (especially if they are high end properties) and what areas you represent.
These things are going to help new clients find you and they’re going to show that you are good at what you do, which makes them more likely to choose you rather than another restate agent that they find.
Unique Business Cards
There are all different types of business cards out there now, so why would you settle for the basic ones? You can choose from different colors, styles, patterns and a whole lot more.
Plus, they’re all different shapes, sizes and materials. You can get cards that are infused with glitter or seeds, cards that reflect the light, see-through cards and a whole lot more.
In fact, there’s practically nothing that you can’t find when it comes to business cards. And the more unique your cards are the more likely someone is to take a look.
Plus, they’re more likely to save the card just because it’s unique (and pull it out again when they actually need your services).
Getting your name out there is the best way for you to get more attention and more clients. So, offer advice wherever you can. That doesn’t just mean at cocktail parties or events you’re invited to. Instead, create a blog that shares some of your tips and tricks for selling a home or staging a home or anything else related to your field. You can also go on television or on the radio and offer advice to home buyers or home sellers. Every time your name is mentioned by someone else you’re going to increase the chance that a client will hear about you and want to work with you.
After all, if you’re offering all that advice and people are listening, they’re going to assume that you know what you’re doing when it comes to selling a home.
You’ve definitely seen these all over social media, but have you ever thought about using them for your estate agent advertising? Probably not, right? You want to make sure you are because people are looking at them and whether the one you create is funny or thoughtful or even causes people to shake their heads, they’re going to be looking, and that’s at least getting you more attention. The more attention you get, the more people who are going to remember your name when it comes time to buy or sell.
Unique Estate Agent Advertising Ideas
So, what if you’re looking to get a little more unique? What methods have actually worked for people who wanted to get more clients for their business?
Well, there are all kinds of businesses that have used something unique and out of the box to get clients into their store, onto their website or buying their service.
You just need to take a look and see how some of these campaigns or ideas might work to jumpstart your own. The ideas are definitely ripe for the taking.
Create a Quiz
People like to take quizzes. While you might not see quite as many on social media sites as you used to, they’re definitely coming back.
Whether it’s about which fruit would you be or who are you most like or even what your favorite color says about you, people are interested and you can capitalize on that.
Creating a quiz could have to do with your business (asking questions about properties and selling or buying in general) or you could sponsor a quiz on something completely unrelated to get people to your website or at least talking about you.
Not all street art is graffiti. In fact, there are plenty of legal and legitimate ways that you can use street art and a local artist to get your message out there. You just have to talk with your community leaders, find a great artist and come up with a creative idea that showcases their skills and your services. You might even be surprised what you can come up with and how it could turn into a whole lot more attention. Even better if you can turn it into an Instagram-worthy art piece and create your own hashtag for when people share it.
Create a Unique Item
Many different companies have reached outside the box when it comes to just what their business card will be. Sure, you can use a unique type of business card, but you can also use an item that isn’t really a business card as a business card.
That’s where the frisbees come from but other items are available too. In fact, just about anything that you can print your name and number on can become a business card that you hand out to prospective clients.
And the more useful and unusual it is the better. After all, they’re going to remember.
Run a Contest
Contests get a whole lot of attention and you could find yourself doing quite well with your estate agent advertising if you run your own.
All you need is an item or experience that people would be interested in. Then, offer entries to the contest for those who visit your website, complete a specific action or even just for your clients who sign up with you.
It’s a great way to boost interest in you and it’s a way to get people actually buying and selling their properties instead of just testing the waters. You could even run multiple contests with one for clients and one for others who visit your page.
Use Social Media Challenges
These challenges may be crazy sometimes, but they absolutely attract attention. How many videos of the ice bucket challenge have you watched? Think about how many people across all of Facebook or Instagram or any other site have watched those videos. So, if the challenge is safe (make sure no one is going to get hurt trying to emulate it as with some of the popular challenges) then give it a try and post the video for everyone to see. You could become a new trending topic.
Estate Agent Advertising Cost
When it comes to the costs of your advertising you’re the only one who can determine the right budget. After all, you want to make sure that you’re spending enough to really get your name out there, but you don’t want to spend too much where you could break the budget.
The cost of the different services that you use are going to depend on what those services are. It’s also going to depend on just how much of each service you’re going to use.
For example, 1,000 flyers is going to cost significantly less than putting up a billboard for even just a week. A social media advertising campaign will cost less than some of the more unique options that we’ve mentioned above. It’s all about the budget that you set, because you can work with anything from there. If you have a set amount of money that you’re interested in spending you can work with a team to set up the right estate agent advertising that fits into the budget. And you can do it in a way that maximizes the return you’re going to get.
In general, the more flyers or other types of advertising that you get the lower the per piece cost is going to be. So, if you get 1000 flyers it’s going to cost you less per flyer than if you were to only get 100 flyers.
If you were to get 10,000 flyers it would cost less per flyer than 1,000. That means you’re going to increase your return on investment when you get higher quantities and you’re going to have more flyers to hand out while you’re at it.
No matter how you choose to disperse the flyers you buy, having more is going to help you get your name out to more people, which is worth the cost.
Estate Agent Advertising Agency
When we talk about that advertising team, you’re also going to want to look at just who they are. Well, you’re going to need a team that can get the job done quickly and easily.
You need a team that is ready and willing to work with you on your design and your advertising concept so that you get exactly what you’re looking for.
And you absolutely want to make sure that the team you’re working with can work within your budget. That’s where we come in.
Our team is highly skilled in all areas of your estate agent advertising campaign. We understand that you need a team you can count on.
We know that you want to work with someone that you feel comfortable with and that you can collaborate with. That’s exactly what our team is going to do.
We’ll work with you to create the ideal flyers and other materials that you want to start advertising your services.
And then we’ll help you to disperse them in the most effective way possible. All you need to do is let us know what services you’re looking for and what distribution methods you’re looking into.
What makes our team even more prepared for the services you need is our experience as an estate agent advertising agency. We know what it takes to get people interested in the services that you’re offering and we know how to make sure you are getting the best possible campaign for the budget that you’re looking to spend. We’ll help you maximize your return on investment to get as many new clients as you can with the best possible budgeting process.
Because we’ve worked with estate agent advertising in the past we understand what it really takes to create a quality campaign. We understand the kind of advertising that sells and also the specific things that your potential clients are looking for.
The more you have to offer them and the better you are about showing it the better off you’re going to be.
Our team can help you do exactly that so, by the time you’re ready to launch your campaign, it’s optimized in the best way possible.
Estate Agent Advertising Fees
As with anything, there are fees associated with advertising and you want to make sure that you’re aware of all of those before you get started.
After all, having to deal with fees is going to make it more difficult for you to spread the budget you have even further.
With our team, all fees are discussed upfront, so you know what you’re getting into and you know the budget you’re going to need in order to get the right services. Your estate agent advertising campaign will be well prepared before it begins.
Fees can include design fees if you need an in-house designer to create the flyer, pamphlet or leaflet you will be using.
This could also include working with someone to decide on the type of end product you want, the proper size, materials to be used and so on.
Another fee would be associated with setting up the actual end product that you decide on. The product will need to be put into our system to get it printed properly and in the quantity that you’re looking for. This fee allows us to make sure that your document is fully prepared.
Other fees may include those for multi-color or multi-page documents or those that require binding or folding of any kind. Mixes of papers, such as documents that have a cover, different printing styles, images and other additions to the document may change the pricing structure and require additional fees in order to be set up. Keep in mind, however, that all of these things will be discussed and clearly spelled out before you begin the printing process. We want to keep all of our clients aware of what’s going on with their project, and that means being upfront about everything you’re paying for and why.
Create a Unique Item
When it comes time to start your estate agent advertising process again we can help you. Our estate agent advertising agency is more than prepared to work with you on creating a campaign that you and your potential clients will appreciate and we can make sure that you are on the right path right from the start.
Whether you’re looking for something simple or something a little more unique, we’ll help you get the right mix and at the right budget. Your advertising campaign will definitely be better off for a little bit of extra planning.