For any company that is just starting out or is looking to grow its business, using flyers to advertise about the benefits of using your company to help them tackle those chores we all hate is fantastic.
It is an easy way to attract more business and it is a low-cost way of doing it efficiently. It is also a good way to encourage old clients to use your services again while adding new ones to your potential client lists.
There are many ways they can be made and distributed to make your company as successful as possible.
Why Cleaning Company Leaflets are Important to Attract More Business
Using door drops when you are a cleaning company is an important way to start and grow your business.
It makes it easier to spread the word that you are open for business in a particular area as well as give your older clients a chance at any discounts or special offers you may be presenting on the flyers.
They are perfect for old and new customers and are relatively cheap to produce so you can make large numbers of them to be distributed at once.
If they are made right, you will see a significant jump in the number of clients you will have and your profit increase will be more than enough to pay for the making of the door drops.
Company Cleaning Leaflet Designs
Distributing your leaflets can be as easy as hiring a professional company to do it for you.
They are professions and can do it very quickly and easily, but this will cut into your profit margin so you might want to look at the costs associated with using a professional company and consider how much money you can afford to invest in it.
It is also very easy to do it yourself or to use any employees you might have. There are different ways you can spread the message about your window cleaning service.
1.A Catchy Title:
It is more than a catchy title; it is a hook to make you potential client want to learn more. Most people do not read beyond the beginning of the advertisement so you have only a handful of words that need to stand out and make them want to read more.
This is where you need to spend a good chunk of your creative energies as it is the most important part of the flyer. If you do not give them a reason to read more, they won’t.
2.Call to Action:
This encourages the potential customer to do something with the information being given. It is a push for them to call you and seek your services for your window cleaning services because you understand their problem and are willing to help them with it.
It is considered the hook in marketing terms. It hooks the customer into finding out more information about how you can help them clean their dirty windows.
3.Picture:
Having a picture is a way to catch their attention. The picture must somehow relate to what you are trying to do for them such as having a scrub brush revealing your window cleaning message.
As most people only glance at an advertisement this is also a way for them to want to notice more.. it needs to be creative and draw them to the main title where they will want to learn more about what you have to offer them.
4.Quality Printing:
It is worth the extra time and expense to make sure you get these either professionally printed, or to buy quality paper and ink. These leaflets are a representation of your business and you will want them to look professional.
Investing in a quality paper that can hold up to the weather and quality ink that will not run is worth the added expense. This is even true for those companies that are just starting out because you want to appear professional from the beginning.
It also makes the customer more confident in your ability to take care of their problem in the best possible way.
5.Service information:
While it is not good to put all the things you want to advertise about on one small flyer, it is good to reference some of your best and how your way is the best way they can be cleaned.
It is precision marketing where your primary services are being described in connection to what they want.
6.Discounts:
If you are offering any special discounts or coupons for your services you will want to list them with the services information. This makes the offer of your services more desirable as it will entice people to invest in them because there is an added discount for what they will be paying for it.
It is a good way to get old and new clients to use your services and make them want to try them more. It can also be a creative way to get them to look at the raindrop of information you have included as a picture on your window cleaning business flyer.
It will want to make people read more to learn how they can save on your services.
7.Contact information:
Do not make this primary on your leaflet. It should be added on the bottom or off to the side because your message needs to be the first and primary thing they focus on.
From there, if they want more information, they can contact you directly. While it is important to have it listed on there, it is not as important as what your company is all about.
Some good examples of well thought out leaflets that use the above requirements are as follows:
Cleaning Company leaflet Distribution
Distributing your leaflets can be as easy as hiring a professional company to do it for you.
They are professions and can do it very quickly and easily, but this will cut into your profit margin so you might want to look at the costs associated with using a professional company and consider how much money you can afford to invest in it.
It is also very easy to do it yourself or to use any employees you might have. There are different ways you can spread the message about your window cleaning service.
1.Door-to-Door
Sending your flyers door-to-door is a good way to let particular neighbourhoods and areas known about your services. It is a good way to target a particular group of people or neighbourhoods and it is as easy as just putting it in their mailbox.
There are specific companies you can hire to deliver the directly to an entire neighbourhood to target a particular area or group of people who most fit your business.
2.Business-to-business
If you want to market your services directly to business like yourself you can approach the companies directly with your flyers as well as send them through a delivery company to make sure they are delivered promptly.
It is very easy for them to be contacted this way and to be made aware of your services. If you are trying to have a mixture of businesses and regular people as your clients you might want to design two different sets of flyers for each group so that while the message of your services is the same, the aim is different because the people being targeted are different.
3.Train station
A train station is a perfect place to distribute a ton of flyers about your services. People are more willing to read something while they are waiting for a train or casually glance at it if it is available to be seen.
You can also have hundreds of people see your flyer for window washing in a single day because of the numbers of people going through the station every day.
4.Street corner
You can also have you or one of your people hand them out on street corners in a particular area to spread the word of your services.
This is a good way to make sure that the area you want to work in sees and hears about your services. Though this only works as well as the street corner you choose.
5.Events
If you are a growing company that wants to expand out of your own neighborhoods, it is good to solicit business form local events and fairs that occur you can have yourself, your employees or the outside company spread flyers throughout the fair so that everyone can hear about your business and understand you are there to help them clean their windows.
Cleaning Company leaflet Ideas
If you are planning on starting your own window cleaning business or if you are already established, there are several ways you can customize your won flyers for distribution.
To make the most of what you have to offer and to make your money stretch as far as possible, you should try to draft a basic one first then to enhance it with the information listed above.
Start by figuring out what you will catch the potential or returning customers with in terms of a headline and follow it up with a picture and company services.
If there is a discount, make sure it is prominently displayed and is simple so there is no confusion as to what the discount is for and if there is an expiration date. This may take several rewrites and lots of draft paper.
Do not print up anything until you are completely satisfied with the end product then make sure you are investing the money in the quality materials that will help sell your message. Examples:
- Let us take the chore out of your chores
- Let us do the dirty work
- Sparkle and shine cleaning
- Let it shine cleaning
Successful Leaflet Creation & Distribution
This does not happen overnight You will need to work on your main title and lead hook the most to make sure your customers or potential customers will want to read it and beyond it to your services information.
It is worth taking the time to develop a well thought out cleaning services flyer. It is designed to represent your company so you will want to put in the time to make it right.
It is worth it to look into a company that can not only create the perfect leaflet for your company but distributes it. It is their job and they are experts at getting it right, but it will add to your end costs so it is not always the best idea to use them.
If you have multiple employees working for you, have them help you with it. They will be helping your business grow and will appreciate being part of the process. They can also contribute a lot to what the flyer should become.
Either way, take the time to do it right. You will reap the benefit of clients that will want you to come back and will hire you for the first time.