Looking for the best places to put flyers for your leaflet distribution? This article will help you understand different types of leaflet distribution services and the best places to put your leaflets once you have them ready to go out.

Okay, so you’ve got your flyers all printed up and ready to go. Now you just have to decide where you’re going to put them, right? Well, it doesn’t have to be as difficult as you might think, as long as you know what you’re doing. 

So, let’s take a closer look at what flyer distribution even is and how you can do it. You’ll definitely be happy with the results, once you’ve got a better idea of how to get started.

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What is flyer distribution

First, flyer distribution means that you’re going to print up some type of paper about your business, whether it’s a true flyer (in that it’s a flat piece of paper with information on it), a pamphlet, a brochure or anything else.

Then, you’re going to pass it out to people. We’ll talk about just how you can do that in a minute, but for right now, you should know that it’s all about getting your name out there.

Of course, you don’t have to do it all yourself. There are companies, like Solus, that will pass out the flyers for you, in your desired way, so you can get on with the rest of your business.

Types of flyer distribution

Now it’s time to look at the different ways that you can actually distribute your flyers (or have someone else do it for you). So, let’s talk about what it’s going to take and what it’s going to mean for you to pass out your flyers in different ways.

Whether you want to go door to door or pass them out individually to actual people is going to be up to you, and no matter which way you choose, you’re definitely going to start seeing some real results (which is the whole point, after all)

Door to door flyer distribution

When you distribute your flyers door to door you’re actually slipping them through the letterbox. This actually makes it quite simple to pass them out, because you don’t have to worry about talking to anyone or getting anyone interested.

You just put the flyer in their box and that’s all there is to it. This one of the most cost effective ways to do marketing and as long as you target areas you serve, you should see a good return on investment over time as you brand recognition increases with every distribution.

Hand to hand flyer distribution

When you actually put a flyer into someone’s hand you’re going to have an opportunity to talk to them first. That means, you’re going to have possibly the best return on investment with this option. 

You’ll have the ability to talk about what you’re offering and they can let you know if they’re actually interested or not. That means you only pass out flyers to people who are possibly interested and you can cut down on wasted flyers.

Hand to hand distribution can take more time, but it’s still something that’s going to be effective.

Business to business flyer distribution

If you want to deliver to businesses you’re going to have a similar outcome as with hand to hand distribution, depending on your end goal.

If you want to distribute to businesses because you think they are your target demographic you’ll have the opportunity to talk to them and give flyers to only those who are actually interested. This helps to increase your return on investment. 

Car to car flyer distribution

This is another one that gives you a lower return on investment but it still gets your flyer out there to more people. Because you’re canvassing all of the cars in a particular area, you’re likely to get several that aren’t interested in what you have to offer.

You’re also likely to get a bunch of people who are interested but wouldn’t normally have heard about what you have to offer. So, it’s a good strategy to target cars if you are sure what you are offering aligns with  the people you are targeting. 

Best Places to put flyers for Hand to hand flyer distribution

If you’re planning to start passing out flyers hand to hand the best thing you can do is take a closer look at just where you’re going to go. You want to hand out flyers to people who may be interested in what you have to offer, after all.

So, think about your target demographic and start from there. Just what would they be interested in other than you? Maybe they commute into the city every day for work and you could pass out flyers at the train station.

Maybe they love getting a cup of coffee first thing in the morning and you could go to a coffee shop. It’s all about who you’re trying to reach.

Best Places to put flyers for door to door flyer distribution

Once again, you want to think about your target demographic here, but remember that you’ll have a geographic area to work on this time around. Does your target demographic live in the suburbs? How about in the heart of downtown?

No matter where you think they are, this type of marketing is going to mean putting out flyers to absolutely everyone, so make sure you’re in the right zones. You don’t want to pass out a bunch of flyers to people who can’t even use what you have for them.

Best Places to put flyers for Business to business flyer distribution

When you go to different businesses you want to make sure your flyers are being put up in an area that’s going to benefit you. So, if you’re going to post the flyer in the business you want it on a bulletin board behind the counter or in the window or directly on the counter.

You want to make sure that customers that come in can easily see it. If you’re canvassing to different businesses to get them to use your services you want to make sure that you go to the ones that are most likely to need what you have to offer and that you talk to them. You don’t have to leave a flyer if they’re not going to need what you offer.

Best Places to put flyers for Car to car flyer distribution

Best Places to put flyers for Car to car flyer distribution
Finally, when you start canvassing different areas to put your flyers on vehicles you again want to think about the specifics of the target demographic you want to reach.

You want to think about where they shop or where they live and then target those areas to put flyers out. Make sure you put them so the person who owns the car will see it immediately, but don’t put it so other people walking by can see it (you may end up in trouble with the local authority).

Overall, you’re going to have a number of different ways to get your flyers out there and you’re going to have plenty of different ways to get more attention.

Whether you’re looking to get your name out there to the most people or you’re looking to get the best return on investment is up to you, but it’s definitely more than time for you to start passing out those flyers (or get someone to take care of it for you). Your business definitely deserves that, don’t you think?

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