Is there such a thing as thing as best places to distribute flyers? Have you already created your flyers and now looking for a way to get them out there? You want to make sure that they’re getting to the right people and that you’re getting some notice, right? 

Well, that’s going to require you to take that awesome flyer and start handing it out to people in some form or another. And that’s actually a whole lot easier than you might think because you have a whole lot of options and versatility. 

Just make sure you know the different benefits and drawbacks that come along with each of these methods to find the best places to distribute flyers.

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What is Flyer Distribution

First, let’s talk about flyer distribution. All that means is you’re going to take the flyers you’ve created and you’re somehow going to hand it out to people so that they can see it. 

Then, they can do what they want with the flyer, whether that means they’re coming to your shop, checking out the website or anything else. And it’s really easy because if you don’t want to, you don’t even have to do the distribution process yourself.

You can get a service that will take care of it for you. That’s definitely going to make it more convenient, right? But first, let’s talk about the options for the best places to distribute flyers.

Distributing Flyers Door to Door

First up is distributing flyers door to door. This is going to be one of the easiest methods and, if you’re hiring someone to do it for you, one of the least expensive.

What this entails is selecting a specific neighborhood or group of neighborhoods that you want to deliver to and then physically walking up to their doors. You would then put the flyer in the letterbox and keep going to the next house.

It’s going to give you the most control over which people actually get your flyers, which means you can limit it to an area where you can actually do business or where people might come to you.

The downside is that you have to walk up to each house and put the flyer in there, and not everyone looks at the flyers who come through their letterbox. Of course, you can improve your chances with a service and by paying to have your flyer be the only one that people receive from that company on that same day. That’s going to make things a little bit easier. 

Distributing Flyers with Flyer Displays

Next up, you could put out a flyer display. You can do this outside your own store or outside a store that you have an agreement with or even anywhere else. Many stores and different public locations have bulletin boards or other areas where they’ll let you put out a display for people to take a closer look at.

These displays give you the opportunity to set out flyers and get new business and potential customers without having to actually do anything after the fact. You just set up the station and let it go on its own. No one needs to stand by and monitor what’s going on.

The downside to this is that you don’t know what’s really happening with your flyers. You don’t know if potential customers are taking them or if it’s someone else or even just if they’re blowing away in the wind.

You also don’t know when you run out of flyers unless you’re wandering back through frequently.

Distributing Flyers Hand to Hand

Another good option is to hand out the flyers directly to the person. This gives you the opportunity to really talk to the person that you’re handing a flyer to. 

You can find out if they’re interested in the type of services that you offer and you can discuss some of the specific things that you have to offer them. Not only that but you can explain who you are and what’s special about you as a business owner.

If you hire a service they can also make sure to know about these different things and walk around for you to hand out your flyers and make small-talk.

The downside is that you’re not going to get your flyer out to as many people if you’re actually stopping to talk to people. When you are interacting you’re potentially making better relationships, but you’re not making as many, which is going to hurt in some areas.

Distributing Flyers Hand to Hand on the Street

When you do hand to hand leaflet distribution, you have several different options for how and where you’re going to do it. Handing out the flyers on the street is going to be one of the easiest ways to do it because you don’t have to worry about finding people or walking up to their houses to talk to them. 

Instead, you can find a place on the street and you can wait for them to walk right on by. It’s super simple and it’s going to give you access to a whole lot of people all at the same time.

The downside here is you’re going to be slowed down by the fact that you have to talk to the people to hand out your flyer. You’ll also never know who you’re really getting that flyer out to and whether they’re your ideal audience or even living in the right area.

Distributing Flyers Hand to Hand Outside Train Stations

Handing out flyers at train stations can be great because you’ll have a whole lot of people coming and going at the same time. Not only that but you’re going to have a somewhat captive audience because they have to walk past you in order to get in or out. 

That lets you speak to them and hand on your flyer quite easily. You’ll be able to find more people this way than you will with standing on a regular street as well.

The downside here, alongside the things we already mentioned with handing out on the street, is that you may need to get a permit to hand out flyers in front of the train station and you’ll likely also need to get permission from the person in charge of the station.

Distributing Flyers at Events

Finally, you can give out your flyers at special events that are going on in town. If you stick with more local events and things that are geared toward the locals you’ll have a good chance of getting people who live in the area and want to check things out.

You’ll have a large group of people that you can talk to as well and depending on the type of event they might even be more willing to talk to you and find out more about what you have to offer.

The downside here is that you could have out of town people that don’t live anywhere near where you’re doing business and you could be handing out flyers and taking time talking to people who have no interest in you.

Wrapping it Up

When it comes down to it it’s going to be up to you how you want to distribute your flyers. And even what the best places to distribute flyers are. You could go from one house to the next dropping them in letterboxes.

You could walk up to people and hand them out by hand. You could put out displays and let people come to you. It’s all going to be up to your personal preference and what you think is going to be the best option for your brand and your company. 

You never know what might work and just how it’s going to make your business better.

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