Leaflet Distribution Team

Best Day to Distribute Flyers (9 Things You Need To Know)

Editorial Team

What You Need to Know About the Best Day to Distribute Flyers

Distributing flyers is all about getting attention for your business and getting more people interested in the product or service that you have to offer.

When it comes to estate agent flyers you want to make sure you’re getting them into the hands of people who are interested in the property that you have for sale or who might be interested in putting their own estate up for sale with you.


But just how do you target those people and what is the best day to distribute flyers?

Most Effective Way to Distribute Flyers

Let’s start with the most effective ways that you can go about distributing flyers. If you’re trying to get your flyers to the most people one of the best things that you can do is distribute them to entire postcodes or areas where your target audience is located.

This will allow you to reach out to those in your target market, and those with houses that you would be interested in representing if they were to sell. 

That can help you attract the type of clients that you’re looking for, such as those in higher end neighborhoods or those who live in specific styles of homes.

– Through the letterbox
– Delivered by hand
– Handed out near businesses

By putting your flyers directly into the letterbox of your target audience you’re giving them a chance to look at it and consider whether they want to put their house on the market or purchase a new one (or both).

But it’s not the only way that you can distribute flyers. And it may not be the most effective or the best way, depending on the area that you’re in and how frequently people tend to move or sell their property.

After all, you want to make sure that the people who see your flyer are the type of people who actually want to sell or buy.

Some areas are what many people refer to as ‘forever homes’ where people move in and don’t ever leave or they stay for a very long time. Others are more ‘starter homes’ where young people tend to move in and stay for a little while and then move out and move up to a larger home.

In forever home areas you might have a harder time getting someone interested in moving and selling their place.

In a starter home area, however, you might find a large amount of turnover and people interested in selling.

You can choose to hand out flyers at different places as well. For example, if you choose to hand out flyers in a neighborhood by going door to door you’re likely not going to get as many interested people as going to a special event.

If you go to that event and talk to different people about what you do for a living and what you currently have to offer them it’s definitely going to make them more interested than if you come to their door unannounced.

And going to events like home shows where people are more likely to want to buy or sell is even better. But that doesn’t affect the best day to distribute flyers.

You also have the option of handing out flyers on street corners or at popular locations like train or bus stations.

Outside of popular restaurants or stores is another place you could hand out your flyers directly to people. While this can be just as effective as handing out leaflets in letterboxes, it may actually be more effective in some situations.

If you’re actually talking to the people that you hand leaflets to you’re going to have a better chance of only giving those leaflets to people who are interested.

If you hand them out to everyone, however, you could actually get more people who don’t even live in the area but are just visiting.

Distributing flyers is all about getting attention for your business and getting more people interested in the product or service that you have to offer.

When it comes to estate agent flyers you want to make sure you’re getting them into the hands of people who are interested in the property that you have for sale or who might be interested in putting their own estate up for sale with you.

But just how do you target those people and what is the best day to distribute flyers?

Best Way to Distribute Flyers

So, what is actually the best day to distribute flyers and the best way to go about it? One of the best ways to distribute are actually speaking with different people in the neighborhood to find out more about who is interested in selling.

That way, you can distrbute your flyers only to people who are interested in what you have to offer rather than distributing flyers to a lot of people who don’t want to sell or buy a piece of property. 

And the last thing you want to do is waste your time or anyone else’s right?

By handing out flyers directly to people you’re also going to have the opportunity to let them get to know you better or to share specific information related to their needs. 

If they are looking for a piece of property you’ll be able to help build up a rapport and discuss some of the options that you currently have.

If they’re looking to sell you can also discuss some of the ways that you go about marketing a piece of property.

All of these things are to going to make it easier for you to get them interested in working with you.

– Hand out flyers hand to hand
-Find a popular area to hand them out
-Speak with the people you are delivering to

How to Hand Out Flyers

What do you need to do when it comes time to hand out flyers? Well, that’s going to depend on whether you want to hand out flyers yourself or you’re planning to hire someone to take care of it for you.

If you’re going to hand out your own flyers you’ll want to have some information ready for anyone who does stop to talk with you. Have information about the type of homes and properties you typically represent as well as your success rates.

You may even want to have information about specific properties that are in popular areas or have special features. This could be even more important than the best day to distribute flyers.

When you talk with someone who might be interested in your service you want to make sure that you have plenty of things to talk with them about and help them see why you’re the right choice out of all the other estate agents that are available.

Of course, that’s only if you’re the one who is going to be handing out the flyers and you might not be able to do that. 

After all, as an estate agent there are a number of different things that you’re going to need to do for the clients that you already have.

If you have someone else handing out flyers for you that doesn’t mean they should hand out flyers and nothing else. 

They still need to know a little about you and your company as well as the services that you offer. This will allow them to engage with your potential clients.

After all, anyone who is handing out your flyers is going to be considered associated with your brand. 

You want to be sure that they’re giving off the right impression and that they’re sharing the right type of information with your potential clients.

That might mean giving them a little more information about you and what you offer so that they can answer some of the basic questions that clients might have.

It could also mean giving them different types of flyers based on whether someone is interested in buying or selling a piece of property.

By working with the people who are handing out your flyers you’re going to have a better opportunity to get them interested in what you have to offer as well, and that’s going to be extremely important if you want to draw in new clients. 

And that’s when you need to know the best day to distribute flyers.

– Know what you want to say
– Educate potential assistants on what you can offer
– Engage with potential clients
– Share what you have to offer
– Have additional materials ready to hand out

Do Flyers Still Work?

The short answer is that flyers absolutely work. The long answer is that it all depends on how you go about using those flyers.

If you’re handing them out in letterboxes in a specific area they’re going to get to people in your target location. 

That might be an area where you want to represent the houses and properties or it might be an area where you believe the people might be interested in selling their property.

Either way, giving them flyers is going to give you the opportunity to reach the people that you really want to work with.

If you’re distribute flyers at the right time of day and the right time of the week you’re also going to increase the interest that people have in what you’re offering. 

We’ll talk a little more about just what those times and the best day to distribute flyers really are, but keep in mind that a whole lot of research goes into determining just when is the best time to do anything.

People are more inclined to make large purchases on certain days of the week. They’re more inclined to cheat on their diet on some days of the week and so on.

They’re also more likely to make certain kinds of decisions on certain days of the week.

For those who capitalise on all of the information possible and who take it all into consideration when deciding just how you’re going to distribute your flyers, it absolutely makes them more effective. 

It helps you reach out to the right people and makes sure that they’re more receptive at the time they receive that flyer.

And all it takes is a little bit of additional research on your end to make sure that your flyers get where they need to be when they need to be there.

– Flyers can get you a lot of attention
– Flyers definitely still work
– You need to pay attention to what you’re creating
– Make sure your offering is good

The Best Time to Deliver Estate Agent Flyers

Okay, so now that we’ve talked about some of the things that go into the decision to distribute flyers, how do you make the decision of just when to distribute those flyers? 

How do you know what day of the week is the best day to distribute flyers? Well, it’s actually easy, because the work has been done for you.

There’s been a whole lot of research that went into not only deciding which days of the week to to distribute flyers, but even which days of the week that you absolutely should avoid when you’re going to distribute flyers. Are you ready to find out more?

– Skip Monday and Friday
– Tuesday and Wednesday are okay
– Thursday is the best

Skip Monday and Friday

You might think that these two days of the week are the best day to distribute flyers. After all, on Fridays everyone is relaxing and getting ready for vacation and on Monday they’re refreshed and ready to go, right?

Well, the truth is exactly the opposite. On Friday people are rushing off for their holiday or just trying to enjoy themselves.

They’re not ready to make a major decision like whether or not to sell their home. Instead, they just want to take the time to relax and not think about anything in particular.

On Mondays they are just getting over their weekend (and not so happy about it) and they’re dealing with all of the stress associated with getting back to work and the normal grind.

They don’t want to make major decisions because that’s what they have to look forward to (or not) for the rest of the week.

That means they’re definitely not going to make a decision about buying a new house or selling their current one while they’re trying to get through these thoughts and feelings.

Thursday, Thursday, Thursday!

Yes, the best day to distribute flyers is actually Thursday. This may not seem like the best day for anything in particular.

After all, it’s kind of in the middle of the week and no one really thinks about doing special things on a Thursday, right? But it’s one of the best days for you to distribute those flyers because research shows people are most open to new ideas on Thursdays. 

They’re more likely to take a closer look at your flyer and make a decision to use you as their estate agent on this day of the week.

Now, if you send out your flyers on different days of the week you have the possibility that they will look back at your flyer on a Thursday, but you don’t know that for sure.

If they receive it on Monday what are the odds that they’ll keep it out and look at it again on Thursday?

Definitely not as good as if they actually receive it on Thursday and pull it out of their letterbox. You don’t want to count on them taking a second look when Thursday rolls around.

You want them to see that flyer for the very first time sometime on a Thursday so they make the right decision immediately.

Tuesday and Wednesday Are Okay Too

If you can’t get your flyer to the people on Thursday then make sure you’re absolutely avoiding Monday and Friday, but don’t be too worried about Tuesday and Wednesday delivery.

They aren’t the best day to distribute flyers. These two days aren’t going to give you quite as good of a reaction as Thursday, but they are going to improve your chances over the two days surrounding the weekend.

That’s a good reason to consider sending out your flyers so they will be received during this middle portion of the week.

Because people have gotten through that first day back to work by Tuesday and Wednesday and they’re settled back into their normal routine for the week, they are more likely to make a decision or be open to making a decision than on Monday.

At the same time, you’re not close enough to the weekend for them to be distracted by their upcoming plans as they may be on a Friday.

So, you’re going to have a little bit of both sides and a much better chance of success.

Consider the Season

It’s not just the time of the week that you need to think about when you’re sending out flyers about your services. You also want to think about the time of the year that you’re sending them out.

The best day to distribute flyers isn’t enough. That’s because there are certain times of the year that people are more likely to move and certain times when they are definitely not going to move.

By knowing when you can expect the best response and when you would be better to save your money and start working on the next campaign you’re going to improve your return on investment.

During the holiday season is definitely not a good time to send out flyers. No one is looking to purchase a new home or sell their current one when they’re in the middle of the holidays because there are far too many other things that they need to worry about.

They have to think about all of the different events they’re going to, travel plans, gifts, meals and a whole lot more.

And that goes for just about any major holiday that is celebrated by a lot of people. They’re too busy to even consider buying or selling during that particular time.

On the other hand, in the Spring you’re going to have the best chance of getting people interested, and the best day to distribute flyers is even better.

The weather is great, so it’s easier to get people to look at a new home. After all, they all look their best during this time of year.

Not only that but it’s aa lot easier to think about selling a home when the weather is nice.

By sending out your flyers during this time of year you’re going to have a much better chance of getting calls and setting up the appointments that you’re looking for.

– Avoid the holidays
– Avoid special occasions
– Stick to Spring for major advertising

Choosing the Right Flyers

Before you’re even able to decide when to distribute your flyers you need to know more about what you’re distributing. How do you decide on the type of leaflet that you’re going to deliver? 

It’s not just about the best day to distribute flyers, after all. It’s also about what your potential customers actually see.

If they see something that they like or that really makes them think twice about you then you have a better chance of getting them to call.

If your flyer isn’t interesting or doesn’t provide the right type of information, however, you’re going to have a lower chance of success.

Working with the right company to create your flyers is going to be the first step. You want flyers that will really attract attention and that starts with a great look.

That’s going to impact people just as much as choosing the best day to distribute flyers. It starts with creating a design that makes people want to take a second look (or even a third).

The right colors, font and layout are going to be the first part of this process, so make sure that you’re really paying attention to each of these things when you work with a company to create the right layout and overall design.

You’re also going to need to think about just what is going to be on the front of your flyer.

Are you going to advertise your services as a selling agent, a buying agent or both? 

Are you going to discuss specific properties that you have available, properties you’ve sold or your own credentials? 

All of these are things to think about when you’re working with any company because they’re going to help you make the right decision about everything that goes on your flyer.

And that’s going to impact who decides to give you a call.

The type of flyer that you use is another factor that you’ll need to decide on. A standard flyer is a single page with one or two sides worth of information.

But you don’t have to be limited to just a single page flyer. You could choose a leaflet, which is a single sheet of paper (usually) but folded up to create a sort of brochure.

This gives you a little different way to present your information and can look a little more professional in some situations.

You could also choose a pamphlet or a larger document that can contain even more information.

Finally, you need to know how you’re going to distribute t the flyer. 

Are you going to have it put into the letterboxes of people in your desired neighborhood?

Are you going to have someone (or yourself) give them out hand to hand at a special event or location? 

Maybe you want to have those flyers put on the vehicles of people in a certain area or given out to businesses. 

All of these are viable options that can get you a lot of attention and the right amount of feedback.

It’s going to be entirely up to you and the company that you choose to work with how you want to conduct your distribution campaign.

– Choose the right content
– Choose the right look
– Design the right layout
– Choose the right format
– Know what you want to advertise

Wrap Up

When it comes down to choosing your flyer and the best day to distribute flyers there are a number of different factors to choose from.

You have to think about when people are more likely to make a decision and you definitely need to pay close attention to what they’re looking for and how to present it to them.

By doing all of these things you’re going to have a better chance of success when it comes to setting up appointments and selling houses for your clients.

That’s what the whole process of sending out flyers is about, right?

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