Leaflet Distribution Team

A Quick and Easy Guide to Giving Out Flyers On the Streets

Karol K

Giving out flyers is a serious business. Call it old-fashioned but it is still one of the most effective ways to advertise your business. It helps put your business and your services in front of your target audience.

Handing out flyers for business can give you the desired results such as increasing traffic to your business and driving up sales.

If you have ideas for flyers to hand out but do not know where to start and how to do it, you came to the right place. We are here to help.

Why Use Flyers

Using flyers for marketing your business gets the work done. It is quick, easy, cost-effective, and hassle-free.

Flyers are Easy to Read

Flyers are simple and easy to read. All the recipients need to do is look at it and read it. Simple! 

A flyer sums up all the information you desire to share with the public like your key services, how it benefits your potential customers, and where to find you. It summarizes the best parts of your business to encourage clients to pick up the phone or visit your business to do business with you.

There is no fuss, no complicated actions. All the reader needs to do is take in what you have to say.

Flyer information is laid out for easy and quick reading.

Flyers are Attention Grabbing

Have you ever passed by a stall and had to take a second look at a pamphlet? Flyer designs are eye-catching and attention-grabbing.

It is designed to stop a person and compel them to read. Once you get someone’s attention, you are one step away from gaining a new customer.

Flyers are Cost-Effective

We all know the marketing costs are high but marketing and advertising are a crucial part of doing business. In fact, for most companies, marketing costs take a big chunk of their yearly budget.

Using flyers gives you great value for your advertising budget. It is inexpensive. The benefits outweigh the cost of investment.

It gets the job done without eating a bulk portion of your company’s money. Feel free to get a quote from us and find out for yourself.

Flyers are Easy to Design

Unlike online advertising where it takes days, even weeks to plan, design, and implement, flyers are easy. After all, it is just one page, one piece of paper.

It does not take a long time to conceptualize a design and implement it.

It saves you a lot of time. And we all know, time means money in business.

Flyers are Tangible

Having something to touch and manipulate with your hands is still more effective when it comes to brand recall. 

People tend to remember things that they can hold and read over and over as compared to reading advertisements online.

The internet is saturated with information and promotions. When people read something online, they move on to the next and forget about it in an instant.

Flyers on the other hand are kept by the recipients most of the time especially if they are about to ride the train or bus. They read it on the way home while traveling. Some will keep them for future use.

How to Give Out Flyers

Here is our quick and easy guide to hand out flyers in the streets.

Know Your Target Audience

Before you worry about how to give out flyers effectively, it is important to establish who your target audience is.

What are your products and services and who needs to buy them? Knowing your potential customers makes it easier to go out on the streets and hand out flyers.

Do you want to target other businesses? What age bracket are you aiming for? Would you prefer residential or commercial premises?

You need to sit down with your team and have a clear target before you proceed to the next step.

Find the Best Places to Reach Your Target Audience

Now that you have established your target market, do you know where best to reach them?

This is a vital question to answer because it is the key to effective distribution. You can’t just give out flyers on the streets without a plan.

You cannot be handing out flyers to random people because that is not a sound marketing practice. When you understand who your desired customers are, it is easy to know where to find them.

Design an Eye-Catching and Engaging Flyer

Flyers are only effective when people read them. Getting them to pay attention relies on your design.

Think of a brilliant design that represents your company and showcases your services in an attention-grabbing and engaging way.

It should not be so hard given that you only have to think of a design for one piece of paper. 

People get more easily. They need to be enticed to pay attention, much more read what you are giving them.

Handing out flyers is the end game, the essential part of the process is the design.

What to Say When Handing Out Flyers

Be polite, friendly, and enthusiastic but do not be forceful. Plan what to say when handing out flyers in the streets.

People are busy and most are scrambling to get to their destination. Always start with a good greeting. Be quick with what you have to say and let them go on their merry way unless they stick around to ask questions.

Let your flyers do most of the talking. Do not hover over people. Give a quick greeting and politely ask them to read your flyer. 

Always be open and available should they ask questions. Otherwise, let them continue their way. When you hand them your flyers, your job is done.

You are Ready to Start

That was quick, wasn’t it? Now that you have all the information you need, it is time to start the process.

Give us a call or a quick visit so we can help you plan your flyer marketing. 

We have flexible rates that will fit your budget. We can work together on the design and figure out the best places to hand out flyers. We can do the work for you!

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