When it comes to advertising, standing out from the crowd is key to success. And what better way to do that than by taking your campaign to the London Underground?
With millions of people using the Tube every day, advertising on the Underground is a great way to reach a wide audience. And if done well, it can really make an impact.
So, without further ado, this article will show 8 of the best London Underground advertising campaigns that you might draw inspiration from for your business.
8 Best London Underground Advertising Campaigns
London is known for its iconic Underground system, which is used by millions of people every day. And with such a large audience, advertising on the London Underground can be a great way to get your message out there.
If you’re thinking of running a campaign on the Tube, then check out these 8 examples of some of the best London Underground advertising campaigns around.
1. Coca-Cola
Coca-Cola is one of the biggest brands in the world, so it’s no surprise that they’ve done some great advertising campaigns on the London Underground.
One of their most iconic was back in 2009 when they took over all the Tube station clocks and replaced them with giant Coca-Cola bottles. This was a clever way to make their brand more visible and top of mind for commuters.
2. McDonald’s
McDonald’s is another global brand that’s done some great advertising on the London Underground.
In 2013, they ran a campaign called “Good Times”, which featured people enjoying McDonald’s food and products in a variety of different settings. This was a great way to show that McDonald’s is more than just a fast food restaurant, and that their products can be enjoyed in any number of situations.
3. Pepsi
Pepsi also ran a clock takeover campaign on the London Underground, but they took it one step further by personalising each clock with the time and a message from a famous Pepsi drinker.
This campaign was a great way to connect with commuters on a personal level, and it also generated a lot of social media buzz as people shared pictures of the clocks with their friends.
4. Virgin Media
Virgin Media is a UK-based telecoms company, and they ran a very successful advertising campaign on the London Underground back in 2010.
Their campaign featured a series of ads that playfully took shots at their competitors, such as “T-Mobile’s network just got smaller” and “O2’s network just got weaker”.
This campaign was not only effective in getting Virgin Media’s message across, but it was also very memorable and generated a lot of positive word-of-mouth for the brand.
5. Heinz
Heinz ran a very clever advertising campaign on the London Underground back in 2006 that featured ads that were only visible when they were reflected in people’s mirrors.
This was a great way to get people’s attention, and it also generated a lot of word-of-mouth buzz as people talked about the campaign with their friends.
6. Nissan
Nissan ran a very successful advertising campaign on the London Underground back in 2011 that featured a series of ads that playfully took shots at their competitors.
Their campaign featured a series of ads that said things like “If you’re looking for a Mercedes, you’re in the wrong place” and “If you’re looking for an Audi, you’re in the wrong place”.
This campaign was not only effective in getting Nissan’s message across, but it was also very memorable and generated a lot of positive word-of-mouth for the brand.
7. HSBC
One of the most significant HSBC advertisement campaigns on the London Underground was back in 2007. The global financial institution took over all of the ads in every station for two weeks and replaced them with their own branded content.
This campaign was a great way for HSBC to get their brand in front of millions of commuters, and it also generated a lot of positive word-of-mouth for the brand.
8. Nike
Nike is a global sporting goods company, and they’ve done some great advertising on the London Underground.
One of their most iconic campaigns was back in 2006 when they took over all of the ads in one station and replaced them with their own branded content. This was a great way to get Nike’s message in front of millions of commuters, and it also generated a lot of positive word-of-mouth for the brand.
These are just a few of the many great advertising campaigns that have been run on the London Underground. If you’re looking for some inspiration for your own campaign, these are definitely worth checking out!
What are some of the best advertising tactics effective in London?
People in London are very fast-paced and are always on the go. This makes traditional advertising, such as billboards and flyers, less effective because people usually don’t have the time to stop and read them. Instead, advertisers need to find creative ways to get people’s attention.
One way to do this is by using street furniture, such as bus shelters and phone booths, to place ads. This way, people will see them when they are waiting for the bus or using the phone.
Another effective tactic is to target specific locations, such as tube stations and airports. This way, you can reach a large number of people who are all congregated in one place.
If you want to specifically target commuters, then advertising on the London Underground is a great option. This way, your ad will be seen by millions of people every day.
Is Guerrilla marketing fit in a London audience?
Guerrilla marketing is a type of marketing that uses unconventional and creative tactics to get people’s attention. This can be anything from staging a flash mob in a busy area to handing out free samples in front of a store.
Guerrilla marketing is a great way to reach people in London because it allows you to target them in a unique and unexpected way. This will help you to stand out from the competition and get people talking about your brand.
If you’re thinking of using guerrilla marketing in London, make sure that your campaign is creative and that it fits with your brand. You also need to make sure that you have permission from the relevant authorities before you go advertising.
Final Thoughts
So there you have it! These are just some of the best London underground advertising campaigns that have been executed in recent years. If you’re looking for some inspiration for your own campaign, these are definitely worth checking out!
When planning your own campaign, remember to keep your target audience in mind and to choose a creative and unexpected approach that will help you to stand out from the competition. Good luck!
