We get inquiries from gym owners for gym leaflet designs to gym promotional leaflet ideas so we've decided to put an article together to help all of you gym owners with the basics of gym marketing.
Just like any other business – the success of a gym depends largely on its ability to attract a good customer base. With so many gyms available now, it’s important that your marketing efforts are smart and strategic.
Marketing a gym is a little different from a lot of other types of businesses in that you’re selling memberships, rather than a one-time product or service. Bearing this in mind, the following are some great ways to market a gym effectively
1. Offer Discount Memberships
This is a great way to attract new members. You can either offer a few months at a discounted price or offer the first month free.
Another popular way to attract new members is by waiving the joining fee. Make sure to get the word out about any discounts you’re offering to get the most benefit.
2. Offer Free Visitor Passes
Before deciding to join a gym, most people are going to want to try it out first. By offering free visitor passes to people who haven’t used your gym before, you give them a chance try it out without any pressure.
Whilst some gyms go for the hard sell, it’s better to let people decide for themselves and offering free visitor passes is a great way to do this.
3. Create A Facebook Page
When you’re trying to promote your gym, you want to make sure you have at least some kind of presence on social media. Facebook pages are perfect for gyms – you can keep people updated to changes in class schedule and also promote any discounts you’re offering.
It’s also a great place to engage with your members and post pictures of the gym itself and the classes that are available.
4. Distribute Leaflets Advertising Your Gym
Leaflet distribution is a great way to get the word out about your gym in a way that’s very cost effective. What’s particularly good about leaflet marketing is that people can instantly see what it is you’re advertising.
Most people these days are looking to lose weight or improve their fitness levels so leaflet marketing it ideally suited to gyms. Another great thing about leaflet marketing is that it’s very easy to scale up at any time.
Leaflet Distribution Team have helped countless businesses grow and expand their customer base. Have a look around our website to see the services we offer and how they can benefit you.
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4. Get A Website
If you don’t already have a website for your gym then you should definitely have one designed ASAP. A good website is very important for a gym.
It enables anyone who’s thinking about joining to see pictures, prices, classes and any other important details such as where you are located. A website is also great for attracting search engine traffic from people in your local area who are looking for a gym.
These are some of the top gym leaflet promotion ideas out there. Let us know what you think and don't forget to have a look around our website and see what we can offer. We can help you with your gym leaflet design and create a gym promotion leaflet as part of a targeted leaflet distribution campaign.